Business (Unit) Leader (gn) Bars - ESN

Start: Immediately | Level: Head of | Location: Hamburg, remote | Type: Full time (40h/week)

You own the build-up and scaling of our Bars business (Protein-, Muesli-, other Bars) within the ESN Brand. 

Your mandate: turn the category into a high-velocity, innovation-driven growth engine — combining strong product-market fit, winning formats and best-in-class commercial execution across channels. 

You operate with full business ownership: steering growth, profitability, assortment complexity and innovation speed as if you were already running your own business.

This role is located in the headquarter in Hamburg and offers a hybrid set up with around one time per month visits in the HQ.

 

Your mission

• You own the revenue, margin and growth trajectory of the Bars business and steer core KPIs such as velocity, repeat, margin and channel performance
• You define and drive a clear growth strategy with explicit trade-offs (e.g. hero SKUs vs. complexity) and translate it into focused execution
• You partner closely with leadership and finance on budgeting, forecasting and performance tracking
• You build and scale a winning bars portfolio across segments (e.g. protein, muesli) and drive end-to-end portfolio decisions (formats, flavors, pack sizes, pricing tiers)
• You define and evolve a clear line architecture, balance innovation speed with SKU discipline, and translate consumer, taste and usage insights into strong product bets
• You work closely with R&D, supply chain and procurement to ensure speed, scalability and operational excellence
• You define channel-specific strategies (DTC, Amazon, retail) and execute across pricing, promotion, assortment, activation and full-funnel marketing to win in high-frequency environments
• You lead a high-performing team and cross-functional setup, drive velocity and ROI through data-led decisions, reduce complexity, and create clarity through prioritization and resource allocation

 

Your experience & skills

• You bring 10+ years of experience across product marketing, category marketing, commercial roles or high-growth environments — ideally in FMCG, food, snacks or sports nutrition
• You have a proven track record of owning and scaling categories or product-based businesses with clear impact on revenue, margin and velocity
• You have a strong understanding of FMCG dynamics, especially in high-rotation categories such as snacks, bars or beverages
• You have experience managing product complexity (SKUs, formats, flavors) and driving clear portfolio decisions
• You understand how to translate product, pricing, promotion and channel decisions into sell-through and repeat
• You have experience operating across multiple European markets and understand retail and consumer differences
• You ideally bring a background in top-tier FMCG, high-performance D2C or e-commerce environments
• You are fluent in English; German is a strong plus

 

You’ll Thrive If You 

• Think and act like a future GM — you take end-to-end ownership for business outcomes 
• Operate with a strong bias for ownership, speed and accountability — as if you were running your own business 
• Obsess over product-market fit, taste, and repeat purchase, not just launch success 
• Make clear, commercially driven decisions, balancing growth, profitability and complexity 
• Are energized by fast cycles and high SKU turnover 
• Bring the commercial edge to cut underperforming SKUs and challenge value-destructive promotions 
• Have a strong curiosity for the snacking / bars category and how it evolves across markets  

 

Why This Role 

• True end-to-end business ownership in one of the most dynamic FMCG categories 
• Direct impact on growth, profitability and portfolio strategy  
• High exposure to leadership and key decision-making  
• A role designed as a stepping stone towards General Management 

 

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• Corporate benefits
• 28 days vacation/year
• and much more

 

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!