Your role
As our (Senior) Performance Marketing Manager for Paid Social, you will be the engine of our new customer acquisition efforts. You will take ownership of the day-to-day management and optimization of our international paid social strategy and budget, working in close partnership with the Head of Performance & Growth.
This is a hands-on opportunity to shape Paid Social campaign excellence through innovation and cross-departmental partnerships. You will be a key strategic partner, working at the intersection of data, creative, and technology to drive meaningful growth.
- Execute and optimize the full-funnel paid social strategy, with a primary focus on driving new customer acquisition at an efficient CPA
- Manage and deploy a 7-figure annual budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets
- Manage the campaign architecture on Meta, leveraging features like Advantage+ Shopping, and support our expansion into new channels like TikTok by executing tests and establishing best practices
- Manage and optimize large, feed-based campaigns at scale, utilizing sophisticated audience and product segmentation to maximize relevance and return
- Analyze creative performance, identify actionable insights, and support a rigorous testing framework to understand what drives results
- Dive deep into performance data to understand trends, identify actionable and critical insights, and report on performance to leadership
Your profile
- 3-4+ years of hands-on experience in e-commerce performance marketing, with a strong focus on Paid Social (META is essential)
- A proven track record of managing and scaling 7-digit budgets across multiple markets and channels
- While you have strong experience in META, you have hands-on experience with at least one other major paid social channel, such as TikTok, Pinterest
- Experience with Google Ads is a strong plus
- A highly analytical and data-driven mindset
- Strong experience with feed-based advertising, product catalogues, and the specific challenges and opportunities of a large D2C e-commerce business
- You understand features like conversion lift and incrementality testing, including their insights, practical applications, and limitations in driving actionable performance decisions
- A genuine passion for performance marketing, with a constant desire to test, learn, and grow your skills
- Fluency in English is required; proficiency in another major European language, such as French, Spanish, Polish is a strong plus
What we offer
- An appealing discount on all of our products – from essential oils to vitamins & nutrients
- We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year's (pro rata), provided Sunday Natural is closed for company holidays during this time
- The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
- We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
- Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
- You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
- Inviting office spaces with access to plenty of organic teas and superfoods from around the world
- We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Apply with your
CV and
cover letter.