Channel Sales Specialist

Job Purpose Wholesale Manager TBR will be responsible for the management and development of the wholesale distribution channel for Truck & Bus Radial tyres. The role aims to ensure effective market coverage, optimize the network of wholesalers and distributors, and ensure that sales strategies are aligned with business objectives. Main responsibilities:

• Be responsible for achieving the assigned business objectives, ensuring growth and profitability.
• Plan and execute annual agreements on each product segment: order acquisition, sales campaigns, PO campaigns, sell-out actions and out-of-stock management.
• Execute pricing tactics and strategies, ensuring compliance with internal policies and proper management of trading conditions.
• Develop and present customized action plans for the implementation of the strategy in the short and long term.
• Ensure proper credit management across all product segments.
• To be Bridgestone's point of contact for key customers, acting as an advisor to strengthen partnerships and satisfaction.
• Maintain regular communications with wholesalers and distributors to monitor sales, market trends, and gather feedback.
• Work with your retail/area sales manager and marketing team to perform field tasks and manage channel development, reducing conflicts and supporting business strategy.
• Develop and maintain a network of wholesalers and distributors as intermediaries between manufacturer, retailers and final fleets.
• Create a multi-level sales network with clear and defined roles for each distributor.
• Ensure broad geographic and market coverage, optimizing logistics efficiency and delegating inventory management to wholesalers.
• Provide ongoing training to distributors on products and sales techniques.
• Implement promotion and incentive programs to stimulate commercial performance.
• Monitor KPIs and sales reports to assess the effectiveness of the WS channel and adapt strategies based on market changes.
• Promote sustainable solutions, such as retreaded tyres and eco-friendly products.
• Integrate advanced technologies to optimize logistics and inventory management.
• Collect and share information on market trends, retail and wholesale sales, evolution of the customer structure and stocks.
• Monitor product news, market size, and automotive trends.
• Analyze pricing, trade marketing, and competitors' business models (customer support, supply, credit limits).
• Operate within compliance guidelines for information collection and sharing.
• Coordinate with the marketing team to align campaigns and promotions with distribution activities.
• Work with your sales team to ensure competitive bidding and meet customer needs.

 

Qualifications and Experience Required

• Bachelor's degree in Economics or Engineering.
• Excellent knowledge of the English language.
• Strong sense of responsibility, fact-based negotiation skills, autonomy, problem-solving skills, coordination skills, ability to act as a "window" for the client, covering the role of coordinator of various operational teams.
• Excellent knowledge of MS Office, especially Excel and Power Point.
• Good experience in contact with customers, with 3/5 years in a similar role (experience in the tire sector is a plus).
• Strong aptitude for customer focus.
• Results-oriented, resilient and flexible in adapting to new challenges and openness to change in a dynamic environment.
• Residency in Madrid.