Brand Leadership
-
Lead strategy and execution for your brand, driving positioning, growth plans, and cross-functional initiatives to deliver long-term impact
-
Own strategic decision-making for long-term portfolio positioning and the development of guiding frameworks across the business
-
Steer transformational initiatives such as repositioning, rescue plans
-
Take ownership of Natural High-premium segment and define the growth opportunities in the segment.
-
Drive category-level growth by setting tactical priorities, monitoring performance, and ensuring commercial and marketing alignment
-
Steer decisions on NPD and portfolio optimization
-
Advocate for category initiatives across cross-functional teams, ensuring timely execution and alignment with overall portfolio strategy
Cross-Functional & Organizational Leadership
-
Act as a senior interface across sales, marketing, pricing, procurement, and finance to secure alignment and resources for brand portfolio and category ambitions
-
Elevate cross-functional collaboration from execution to strategic alignment with long-term priorities
-
Mentor and coach Brand Managers and Junior Brand Managers, developing team capability and ensuring succession readiness
Insight & Market Foresight
-
Lead in-depth performance reviews at both brand and category levels, identifying growth drivers and risks
-
Translate insights into strategic action plans for the brand and category, balancing short-term gains with long term sustainability
-
Monitor market and competitor trends, integrating foresight into portfolio and department strategy