Job details
Company
zooplus SE
Location
Munich, Germany
Employment type
Full-time
Seniority
Mid level
Primary category
Supply Chain Management
Secondary category
Procurement & Purchasing
Posted date
27 Apr 2026
Valid through
Job description
Drive Brand Strategy & Execution: Lead the development and implementation of branding strategies for assigned food brand, ensuring strong positioning, clear USPs, and cohesive visual identity.
Own End-to-End Brand Projects: Take full ownership of product launches, re-positioning, and strategic projects (from planning to execution) ensuring quality, timeliness, and impact.
Lead Cross-Functional Collaboration: Work closely with internal teams (sales, marketing, product, legal, etc.) and external partners (agencies) to align brand initiatives with business objectives.
Analyze Performance & Optimize Growth: Monitor key KPIs (e.g., sales growth, volume, customer acquisition, conversion) and use insights to develop actionable plans for brand and business growth.
Support Assortment & Pricing Decisions: Collaborate on defining product assortments and pricing strategies that align with overall brand goals and market needs.
Deliver Data-Driven Insights: Maintain and analyze reports, drawing actionable insights to guide brand decisions and improve campaign effectiveness.