Role Overview
As an Influencer Marketing Specialist, you will execute the local influencer program in Romania. Your role is to find and onboard the right creators, run campaigns end-to-end, and develop strong long-term partnerships, while ensuring Vilgain is represented consistently and authentically in the Romanian market. You will work closely with our Czech-based marketing/content teams and stay aligned with the Global Influencer Marketing Manager on priorities and best practices.
Responsibilities
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Execute the local influencer plan and maintain a steady creator pipeline across relevant creator tiers.
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Proactively search, contact, and onboard new creators aligned with Vilgain’s target audience and brand positioning.
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Negotiate collaboration terms (deliverables, fees, basic usage rights) and ensure clear agreements and timelines.
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Manage and optimize the affiliate/discount code program (code setup, tracking, reporting, optimization).
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Build and maintain strong relationships with creators and ensure smooth communication and follow-up.
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Coordinate influencer activities with the local marketing calendar and product priorities.
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Track results and maintain simple performance reporting (deliverables, reach/engagement, code revenue, learnings).
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Organize smaller local activations/events (e.g., community workouts, pop-ups, partner visits) together with creators and local partners.
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Coordinate video shoots/recordings with creators (planning, logistics, basic shot list, and ensuring on-brand delivery).
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Monitor local trends and competitor activity and share actionable insights with the team.
Experience
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4+ years of experience in influencer marketing, partnerships, social media marketing, or a related role (e-commerce is a plus).
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Strong knowledge of the Romanian creator landscape and proven ability to recruit creators consistently.
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Strong communication and negotiation skills, including ability to manage expectations, timelines, and deliverables.
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Experience with affiliate/codes or performance-driven influencer campaigns is a plus.
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Organized, proactive, and hands-on, comfortable working independently with clear ownership.
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Native-level Romanian; good English for daily collaboration with Czech-based teams.
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Comfortable with basic tracking and reporting (spreadsheets, links/UTMs, simple summaries).
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Hands-on experience coordinating content production (video shoots/recordings) with creators, planning, logistics, and ensuring on-brand outputs.
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Experience organizing smaller activations/events (e.g., community workouts, pop-ups, partner activations) is a strong plus.
KPIs
Your performance will be measured by:
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Creator acquisition: number of new creators onboarded per month and pipeline health (weekly).
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Campaign execution: on-time delivery of agreed deliverables and campaign quality.
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Performance impact: revenue generated via codes/affiliates and improvement over time.
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Content output: volume and quality of creator content/UGC that can be reused (monthly).
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Relationship health: retention of top creators and continuity of collaboration.
What We Offer
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🚀 Dynamic environment in a fast-growing company
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⏰ Remote work, flexible schedule, 5 weeks of vacation
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🎁 Monthly credit for Vilgain products
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🌱 Real space for development, ownership, and initiative