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Support strategy, development, and distribution of social content for assigned titles across social platforms, stand-alone destinations, and Ubi.com
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Manage global social content calendar for assigned titles
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Seek out and make recommendations to align digital-driven original content w/ Prod, Community, Brand, Comms, and CRM calendar
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Partner with cross-functional teams to optimize tactics and programs as outlined by social media marketing team; heavily support coordination of executional details
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Support in development and executional plan to launch new social or owned channels
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Serve as a key contact and partner to cross-functional partners, agencies, media, and internal production, including reviewing assets, providing consolidated feedback, and liaising with Social Media Publishing partner for posting executions and analytics
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Support campaign coordination and information sharing with all local regional hub partners
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Provide updates to larger marketing organization about trends and opportunities on social media
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Identify benchmarks for social programs; monitor progress and contribute optimization recommendations to apply learnings as we go
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Liaise with Analytics & Insights Manager, and Social Media Publisher on pulse point reporting needs
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Identify social media marketing trends, competitive research, best practices, and key opportunities for innovation
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Coordinate with Social Media Publisher counterpart for all social posting needs
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Serve as key contact for XF partners as well as local EHs to disseminate key information
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Post social content and trailers if needed (ad hoc)