Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
Under Armour is looking for a Lead Channel Marketing for France (Remote). The position reports directly to the Senior Manager Channel Marketing. The ideal candidate will have a strong proven track record of marketing and implementing effective integrated brand and retail marketing campaigns and programs for a sports or lifestyle brand.
The position is responsible for assisting in the strategic planning and implementation of Brand marketing plans and Retail marketing programs for wholesale partners of Under Armour in France & Benelux market. The role will focus on ensuring premium and consistent marketing executions throughout the accounts and setting up effective marketing alignment across the communication channels to elevate the consumer experience.
Your Impact
Responsible for driving brand experience in our wholesale channel:
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Build & execute effective and seamless omni-channel account marketing plans aligned with European Brand/category/retail marketing strategy and account business plans.
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Drive sell-through of UA product via Wholesale Account Partners in online and offline channels through the execution of Global/European & account specific channel marketing initiatives.
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Own the process of content co-creation with relevant account partners and agency partners in alignment with UA creative processes and direction
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Support the development and seasonal update of UA in-store space environments and online brand stores in collaboration with creative, sales and visual merchandising.
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Manage the annual account marketing budgets in close coordination with finance
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Working with the Senior Channel Marketing Manager and the account sales team, you will create, manage, and deliver on seasonal GTM plans
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You will be point person for all channel marketing discussions and day-to-day marketing relationships with the accounts in question.
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With the accounts sales team you will help to define, manage and execute seasonal and always on POS marketing initiatives through local marketing agencies
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You will work with the commercial team to assist in account presentations, seasonal sell in activity of brand activity and account marketing support.
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Report on/ measure the contribution of all account marketing activities to establish ROI.
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Manage all outside agency and vendor relationships related to execution of account marketing plans.
Qualifications
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Bachelor’s or master’s degree in marketing or related field is preferred
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6+ years of experience in either Account, Retail, Brand Marketing preferably within France across a sports and/or lifestyle brand
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Matrix Expertise: You thrive in global matrix environments. You know how to influence without direct authority and can build "tight teams" out of disparate specialist groups.
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Communication Authority: Expert-level verbal and written French & English. You don't just "inform" teams; you align them. You are comfortable presenting to senior leadership as well as account partners.
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Understanding of development and trends in digital, retail & brand marketing and can translate this to UA direction- and execution development
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Vast understanding of French and EMEA Retail environments: how digital and retail customers like to buy, the purpose of store and online and understanding of competitor landscape
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Experienced with self-reliant time- and budget management
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Good analytical skills to be able to analyze data, measure performance and strong in decision making
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Must be self-motivated, proactive with a strong sense of ownership
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Ability to work and thrive in a fast-paced, rapidly changing work environment
Workplace Location
Relocation
Base Compensation
€60,000.00-€80,000.00 EUR
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks
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Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
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Under Armour Merchandise Discounts
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Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
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Health Insurance
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Meal allowance
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Work from home allowance
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Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
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Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.