Senior Feed & Automation Specialist

 

TUI Business: 

    Marketing, Sales & Customer 

     Band:

    5 

    Location(s):

    Portugal | Lisbon | 1070-072 | Avenida Conselheiro Fernando De Sousa, 25 A | LIS   
   Hannover, DE, 30625 
    Luton, GB, LU2 9TN 
    Brussel, BE, 1000  

    Rijswijk, NL, 2288 GC  

   Hours per week:

    Dependant on local regulation 

Type of contract:

    Permanent    

This role sits within our Sales Solution Division and reports into the Head of Strategic Partnerships.

 

The Senior Feed & Automation Specialist ensures TUI's marketing infrastructure is campaign-ready, scalable, and fast. You'll build and maintain the technical foundations that allow high-performing campaigns to run with minimal manual effort. From product feed management to automation scripts and API connections between tools, you'll remove friction between systems and help markets activate faster and more precisely.

 

As a hands-on executional expert, you'll support both central initiatives and local activation needs, playing a key part in the speed-to-market and efficiency pillars of TUI's MarTech strategy. You'll also be responsible for establishing governance across all feed- and automation-related initiatives and maintaining visibility towards senior stakeholders, including coordinating cross-functional efforts, ensuring consistent standards, and managing integrations with AI-driven platforms such as Google AI Mode and future LLM-based tools. 

 

ABOUT THE JOB

 

• You'll centrally manage and maintain product data feeds used in paid marketing channels (e.g. Meta, Google, LLM Integrations, Smartly) through feed management and optimization, building and QA-ing feed transformations while troubleshooting mismatches in real time.
• Cross-team collaboration will see you owning cross-functional alignment across Product, IT, Analytics, and Regional Teams to drive consistent implementation of automation logic and feed infrastructure, acting as the central point of coordination for all feed- and automation-related initiatives.
• Ensuring systems like CDP, GMP, booking engine, and tracking layers are linked through working API connections will be key through system connectivity and troubleshooting, as you maintain and monitor server-to-server marketing event flows and act as technical first responder for integration issues.
• You'll maintain central documentation and standards for automation logic and feed processing, publishing guides for tagging, feed formatting, and connector specs.
• Creating scripts, integrations, and workflows to automate routine marketing operations through automation enablement will allow you to partner with markets to build repeatable and reusable activation setups that reduce go-live friction.
• Innovation in execution will see you identifying opportunities for new automations, smarter campaign triggers, and lighter workflows including integration with LLMs, predictive triggers, and AI-enhanced workflows that align with current and future marketing platform evolutions.

 

ABOUT YOU

 

• Hands-on experience managing product feeds and performance marketing data integrations supports your technical approach, along with a solid understanding of marketing activation tools (e.g. GMP, Meta, Smartly, DV360).
• You have experience managing cross-functional projects and steering governance structures across markets, with familiarity integrating AI-driven platforms and confidence in updating senior stakeholders and reporting into executive forums.
• Experience working with APIs, feed management tools, data transformation pipelines and workflow scripting enables you to tackle technical challenges effectively.
• Your background in technical troubleshooting and cross-platform debugging helps you resolve issues quickly.
• As a clear communicator, you can explain technical solutions to non-technical stakeholders, while your detail-oriented mindset and sense of ownership ensure quality delivery. 

 

ABOUT OUR OFFER 

 

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

 

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

 

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.