Field Marketing Manager

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.

 

The Position

OPSWAT is seeking an experienced and dynamic Field Marketing Manager to lead our field marketing efforts and drive business growth in Central Europe. The ideal candidate will be a strategic thinker with a strong background in field marketing and communications. The Field Marketing Manager will report to the VP of Global Events & Communications and collaborate closely with the Vice President of Sales for EMEA and the EMEA sales teams. You will also work closely with corporate marketing, demand generation, product marketing, and regional sales and government teams – along with our network of channel partners.

 

What You Will Be Doing

Field Marketing Alignment and Execution:  

• Tradeshow and conferences across Central Europe
• Marketing investment appraisal and recommendation
• Submit event and field marketing content for social media
• Manage local marketing spend and processes adherence

 Sales Alignment & Support:

• Assist OPSWAT sales teams with region-focused marketing activities, such as webinars, local collaboration, and marketing material creation and localization
• Manage lead flow and follow-up reporting outcomes for all activities

 Channel Partners

• Plan and manage regular partner webinars
• Assist with planning / leading partner summits
• Provide planning and program management support for joint marketing investments and programs
• Review and provide feedback on marketing plans – and assist partners in executing plans

What We Need From You 

• Bachelor’s degree or equivalent experience
• 5+ years B2B technology field marketing experience
• Experience setting up and managing webinars and in-person events
• Experience executing outbound email marketing and social media campaigns
• Experience building marketing plans with channel partners and managing an MDF program
• Excellent time management skills, and ability to work with remote teams with a high level of autonomy
• Self-motivation , intellectual curiosity with a winning attitude, agile, take pride in exceeding sales goals
• Passion to continuously monitor success of marketing initiatives, proactively engage with partners and stakeholders, and implement new ideas to improve performance
• Ability to travel throughout EMEA as necessary
• Excellent speaking, writing, analytical and presentation skills
• Excellent PowerPoint, Word, and Excel skills
• Native or fluent German speaker, based in Germany.

It Would Be Nice If You Had

• Hands-on experience working with a CRM system – Hubspot and Salesforce are preferred
• Hands-on experience working with a PRM system – Allbound is a plus
• Government channel and sales experience preferred
• 5+ years B2B tech channel marketing and operations experience - cybersecurity and / or enterprise SaaS experience is a plus

 

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.

Recruiting Agencies: we do not accept unsolicited resumes from third party agencies for any of our open positions. To submit resumes for our jobs, there must be a recruiting contract approved by our legal team and endorsed by both parties. We are currently not accepting additional 3rd party agencies at this time.