Most performance marketers optimize someone else's machine.
This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders.
We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands.
We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of.
Tasks
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Own and run performance marketing across multiple brands (Meta, Google, TikTok)
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Build a structured testing framework for creatives, hooks, and audiences
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Work closely with brand teams to develop high-performing ad creatives
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Set up and improve tracking & attribution from the ground up (Shopify, GA4)
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Analyze performance data deeply and turn insights into action
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Scale winning campaigns and systematically improve CAC
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Think in funnels and customer journeys — not just channels
Requirements
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Several years of hands-on performance marketing experience, ideally in D2C
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Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must-have)
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Analytical mindset: you read numbers, draw conclusions, test hypotheses
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Experience with creative testing and iterative optimization
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No fear of ambiguity — you create structure where there is none
Nice to have
Benefits
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Full ownership over something that actually matters
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Direct collaboration with the founders — short paths, real decisions
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Fast learning curve across multiple brands and audiences
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A team that builds, not manages
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Competitive salary + upside potential
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Dynamic, no-corporate environment
This isn't for someone who wants to optimize an existing setup and wait for approvals.
This is for someone who wants to build — and leave a mark.
If that's you: apply now. We move fast, keep it simple, and you'll hear back from us directly.