**What聽you鈥檒l聽do聽**
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You聽own performance across the funnel. From聽first聽impression to final conversion.聽
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Define and execute performance marketing strategies聽across awareness, consideration, and conversion聽
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Take ownership of key performance metrics聽such as ROAS, CAC, conversion rate, engagement, and overall business impact聽
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Translate business聽objectives聽into聽clear, actionable performance roadmaps聽
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Drive testing, experimentation, and continuous optimization聽across channels (paid social, search, display, video, marketplaces)聽
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Optimize聽media investments聽with a strong focus on both short-term results and long-term brand growth聽
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Work closely with CRO, CRM, content, and strategy teams聽to maximize impact across touchpoints聽
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Act as a聽senior sparring partner for clients聽- connecting media performance to broader business goals聽
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Support聽pre-sales and pitches聽with strong, data-driven cases聽
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Leverage automation and AI聽to scale performance efficiently and intelligently聽
*You聽don鈥檛聽just drive traffic聽-聽you drive impact.聽*