Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
**Role Overview: **
Your role is to bring to life Brand, Hardware, Exclusive Games, Third Party games, Peripheral and Services global marketing strategies locally by developing, augmenting and executing campaigns to ensure they create impact and resonate with locally audiences. Leading the execution of go to market strategies, you’ll work collaboratively with the wider marketing team and their respective agencies to deliver on key marketing and business KPI’s.
What you’ll be doing:
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Responsible for Campaign Management of Brand, Hardware, Exclusive Games, Third Party games, Peripherals and Services according to the fiscal year priorities and launches.
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Work with Global Product Marketing to disseminate product information and global strategies, provide feedback on local market nuances and evangelise the product internally.
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Lead local marketing campaign activity throughout the product lifecycle (market & audience insight, agency brief, marketing plan, above and below the line marketing activities, post-campaign analysis), acting as first point of contact on owned projects for all internal departments (Commercial, Channel Experience, Communications, Operations, Finance).
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Project manage the planning, briefing, localisation and execution of global marketing campaigns including paid media, coordinating multichannel outputs -and tracking approvals to ensure campaigns are delivered on time.
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Guardian/champion of the PlayStation brand and Exclusive Games IPs through management, development, and approval of PlayStation brand assets on Exclusive Games and Third Party campaigns.
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Work closely with the Player Insight, Engagement & Media team to
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Utilise existing research materials and player insights to ensure a full understanding of our audience and the impact of our campaigns against agreed objectives and KPIs.
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Understand local market nuances and local media & consumer/player insights to create impactful campaigns in context of global strategies.
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Partner with the Community and Cultural Activations Team on consumer engagement activities such as events, social media, and community initiatives that leverage cultural nuances and/or resonate with local audiences.
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Assist the Commercial and Channel Experience teams in the development of relevant campaign materials for retail channels.
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Develop a close relationship with Third Party partners and global Third Party relations team to effectively implement global marketing partnerships that meet global and local business KPI’s.
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Work closely with other Campaign Managers, ensuring that individual campaign activations and creative executions form part of a wider, coherent campaign and brand positioning.
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Manage external agencies on projects to ensure timely development of marketing assets and other related activities.
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Creation of ad-hoc campaign status/summary reports for regional and global use.
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Participate in local/regional working groups to address business challenges/opportunities.
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Be “the voice of the player” within the business to maintain focus on the customer while also meeting business goals.
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Continual analysis of competitive products and competitor activity across marketing, Commercial and PR to ensure PlayStation campaigns are delivering best-in-market results.
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Prudent observation of finance processes including budget management, timely PR & PO processing, on-going analysis of open POs and invoice recognition to ensure balances are closed to allow for timely re-investment.
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Monitoring of the local age rating process with the USK, including preparation of USK submission form and forwarding of test results to the relevant global teams.
What we’re looking for:
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5+ years' (or equivalent) experience in a campaign marketing, brand marketing, or related role.
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Exceptional organisational and planning skills, with the ability to manage multiple priorities, adapt quickly, and thrive in a fast-paced environment.
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Excellent communication/written/presentation skills with high attention to detail.
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Power to work autonomously but collaboratively in a team environment with minimal direction.
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Confident communicator with demonstrated ability to influence and manage stakeholders and external suppliers on a local and global level.
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Proactive and solutions-focused, with a positive, can-do attitude and a willingness to take ownership.
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Naturally collaborative with a strong emphasis on building and leveraging relationships both internally and externally.
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A passion for understanding consumer behaviour, using insights, data, and market trends to identify opportunities and deliver impactful marketing solutions.
Desirable:
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A genuine interest and/or passion for gaming, entertainment, or digital consumer brands.
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Experience working within the gaming, technology, entertainment, or media industries.
What we can offer:
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Work on one of the world's most iconic entertainment brands with genuine European market impact
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Campaign ownership across the full PlayStation portfolio in a key territory
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Close collaboration with global teams and direct exposure to global marketing strategy
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Small, high-performing team with strong collaborative culture
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Fast-moving, varied role across multiple product categories and gaming genres
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
*We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. *
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.