You will join the **Product Marketing team **in Paris and work closely with Victor, head of the team, who will ensure you have all the tools for success.
As a聽**Product Marketing Specialist,聽**you will enable聽growth by improving how Sociabble brings selected product features to market, supports adoption, and generates revenue from both existing and prospective clients.
In this role, you will work across Product, Marketing, Sales, Pre-Sales, Customer Success, and Knowledge to shape positioning, enable commercial teams, and strengthen the business impact of the features you manage.
Your scope may include offers such as AI Knowledge Agents , Sites & Pages , and Rewards . For these topics, you will help define the narrative, support go-to-market execution, and monitor performance over time.
What you will do
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Establish yourself as a **go-to-market expert, internally and externally **of the features you manage (such as聽 AI Knowledge Agents , Sites & Pages , and Rewards ).聽Your role will entail driving聽and monitoring聽revenue growth for the specific go-to-market segment you oversee.
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Participate聽in the development and expansion of the聽**Sales Enablement strategy聽**and materials.聽Shape聽the narrative and educate the sales, pre-sales聽and customer success teams on how to effectively present and sell your go-to-market feature.聽Attend client-facing meetings to demonstrate our聽features聽and gather feedback from potential and current customers.聽
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Formulate聽and聽implement聽effective聽go-to-market strategies聽for new聽and existing聽features. Define marketing and sales channels,聽establish聽business targets, analyze the competitive landscape,聽shape the pricing strategy,聽outline market聽positioning聽and key differentiators.聽
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Collaborate with聽**cross-functional聽**teams to create comprehensive communication聽and marketing聽campaigns that clearly communicate the聽features鈥櫬爒alue and functionality. This involves developing social media聽posts,聽ad聽campaigns, landing pages,聽SEO positioning, and more.聽You'll聽work closely with the marketing team to bring these聽initiatives聽to life.聽
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Contribute to cross-feature Product Marketing activities, including our**聽monthly product release **notes聽showcasing聽the latest evolutions to customers, roadmap presentations, analyst report analysis, and market research on specific business verticals.聽
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Play a key role in聽boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features.聽Develop product-led-growth initiatives聽to foster upsell opportunities on existing accounts.聽
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Co-organize events, including webinars, training sessions, workshops,聽roadmap presentations,聽beta tester launches,聽and tutorials, aimed at promoting Sociabble to both current and potential clients.聽
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Monitor聽the performance聽and聽business impact. Foster a sense of urgency within various teams, gather KPIs and track different touchpoints,聽monitor聽the sales deals,聽and conduct frequent updates with various stakeholders to make necessary strategy adjustments.