Social Media Specialist DACH (m/f/d) – Hybrid

Come build your career. 

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:
Our social media channels are key platforms for engaging with customers and partners. To strengthen our team, we are seeking a creative and dedicated Social Media Specialist (m/f/d) with a focus on editorial management and influencer marketing. The Social Media Specialist is part of the digital marketing team and will work closely within the marketing team to develop and implement the social media activities in support of business objectives. Responsible for the German & Alpine region (GALP), in this role, you will apply your deep understanding of different social media networks and all forms of social content (incl. UGC and Influencer) that drive brand and product awareness, purchase intent and loyalty.

What You’ll Do:

Editorial Management of Social Media Channels:

• Independently conceptualize, plan, and execute content tailored to specific target audiences across all relevant Stanley Black & Decker brand social media accounts, ensuring alignment with overall brand messaging and objectives.

• Develop and implement innovative content strategies and storytelling approaches to increase engagement, brand awareness, and follower growth.

• Proactively monitor social media channels, manage community interactions, and foster positive engagement.

• Conduct in-depth analysis and reporting on the effectiveness of social media initiatives, utilizing key performance indicators (KPIs) and data-driven insights to optimize future campaigns and content strategies.

• Collaborate closely with cross-functional teams - including Digital, Product, and Brand (both local and central) - as well as external agencies, to ensure cohesive brand representation and maximize the impact of social media activities

Influencer Marketing & Management:

• Identify, evaluate, and engage with relevant influencers who align with the brand’s values and campaign objectives, leveraging their reach to enhance brand visibility and credibility.

• Establish and nurture long-term, mutually beneficial relationships with influencers and key opinion leaders, acting as the primary point of contact.

• Strategically develop, coordinate, and oversee influencer collaborations, from initial concept through execution, ensuring deliverables meet brand standards and campaign goals.

• Continuously assess and measure the effectiveness of influencer partnerships, providing detailed evaluations and recommendations to inform future collaboration strategies.

Qualifications:

• 3–5 years of experience managing brand social media channels, ideally in an international environment.

• High sense of responsibility and reliability in all assigned tasks.

• Independent, structured, and meticulous working style and maintaining attention to detail and efficiency even when operating under tight deadlines or high-pressure situations.

• Strong proactivity and hands-on mentality by identifying opportunities for improvement, taking initiative to address challenges, and actively contributing to team objectives.

• Team player with excellent communication skills with colleagues and stakeholders.

• Creative thinker with the ability to implement innovative ideas.

• German Native Speaker & fluent business english language skills (verbal, written and presentation)

We offer:

• An exciting role in an innovative and international environment

• A wide range of development opportunities tailored to your individual needs

• An attractive remuneration package

• A permanent position

• 30 days of vacation

• Flexible working time models & mobile working

• Employer-provided retirement benefits

At Stanley Black & Decker, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds, regardless of nationality, gender, religion, disability, age, or sexual identity.

Contact:

Shape your future with us – we look forward to receiving your application! Please send us your detailed application documents – stating your salary expectations and your earliest possible starting date – exclusively online via our career site. 

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We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.