Brand Manager DACH (m/f/d)

Come build your career. 

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

To enhance our marketing team, we are seeking a dedicated Brand Manager (m/f/d) to lead the strategic and operational management of our brand STANLEY and some smaller others. In this pivotal role, you will drive the development, positioning, and sustained growth of our brands by maintaining a comprehensive overview of all brand initiatives. You will be responsible for end-to-end brand development - from crafting impactful positioning and clear campaign messaging to managing budgets effectively. Leveraging market and customer insights, you will create compelling brand storytelling, execute high-performing sell-out campaigns, and deliver successful go-to-market strategies. This role demands a balance of creativity and analytical acumen, with a strong grasp of market trends, consumer behavior, and competitive dynamics.

What You’ll Do:

• Brand Strategy Development: Crafting long-term brand strategies that align with business objectives, including positioning, messaging, and value proposition.

• Market Research & Analysis: Conducting research to understand consumer preferences, market trends, and competitor activities, using insights to inform branding decisions.

• Integrated Marketing Campaigns: Planning and executing multi-channel marketing campaigns to build brand awareness and loyalty. Creation and implementation of annual marketing plans, including activation measurements Briefing, planning, implementation and reporting of sell-out promotions including building a strong picture at the POS in the market. Coordinate with creative, media, and agency partners.

• Brand Communication & PR: Oversee public relations, social media, and influencer partnerships also in collaboration with functional specialists. Ensure consistent brand representation in all communications.

• Monitoring & Reporting: Track brand health metrics and report performance to senior leadership. Adjust strategies based on data and feedback.

• Budget Management: Manage brand and marketing budgets. Track spending and ROI for brand initiatives. Own budget planning, allocation and performance-based prioritization of marketing investments

• Cross-Functional Collaboration: Work with product development, sales, and customer service teams to ensure brand consistency. Train internal stakeholders on brand guidelines. Work closely with different internal and external teams to ensure an aligned and effective go-to-market execution

Qualifications:

• 3–5 years of (international) brand management experience.

• Strong sense of responsibility, reliability, and ownership; able to manage complex projects independently.

• Commercial mindset with creative, out-of-the-box thinking.

• Structured, detail-oriented, and efficient, even under pressure.

• Highly proactive and hands-on, driving improvements and team objectives.

• Excellent stakeholder management and cross-functional collaboration skills.

• Confident communicator with strong presentation abilities at management level.

• Strategic thinker who simplifies complexity into actionable recommendations.

• Native German and fluent business English (verbal, written, presentation).

We offer:

• An exciting role in an innovative and international environment

• A wide range of development opportunities tailored to your individual needs

• An attractive remuneration package

• A permanent position

• 30 days of vacation

• Flexible working time models & mobile working

• Employer-provided retirement benefits

At Stanley Black & Decker, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds, regardless of nationality, gender, religion, disability, age, or sexual identity.

Contact:

Shape your future with us – we look forward to receiving your application! Please send us your detailed application documents – stating your salary expectations and your earliest possible starting date – exclusively online via our career site. 

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We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.