Epicenter Community Activation Specialist Milano W/M

Are you an avid runner who loves bringing people together? Do you enjoy turning your passion into community experiences through your marketing skills?

Salomon is looking for its new Epicenter Community Activation Specialist in Milan (W/M), a key role at the heart of our brand, our community, and the city.

• Trade activation
  • Develop the acceleration plan for Trade support (maximize weeks of presence at partners)
  • Plan and coordinate consumer-facing drive to store program following Global guidelines
  • Manage demo days, clinics and on-field presence for Softgoods
  • Manage and coordinate ambassadors

• Influence / Brand amplification
  • Develop influencers activation plan, scout and manage mid-profiles in the city, create, activate and grow the influencers community in Epicenters, activate micro-influencers in the selected territory
  • Create authentic contents to feed Social Media channels following Global guidelines, manage and coordinate local SoMe channels (with digital team)
  • Leverage international athletes via content, local races, trade activation

• Events management
  • Develop / leverage the World Golden Trail Seriesin country (360 amplification plan/pre-during-after)
  • Key Races management
  • Epicenter Run events 360 plan pre-during-after and business development
  • Track and analyze sports & influencer marketing KPIs
  • Manage assigned A&P budget