REPLUG is a leading mobile app marketing agency helping apps scale through App Store Optimization, Paid Acquisition, Performance-based advertising and Creative Strategy. We work with top brands and ambitious startups, providing data-driven strategies, hands-on expertise, and a no-BS approach to growth.
We are seeking a talented and motivated Content & Inbound Marketing Specialist to strengthen execution within our marketing function.
This is an execution-focused role for someone who enjoys turning direction into action and taking ownership of how content is distributed, tested, and improved.
Beyond repurposing, you will support social growth, short-form video, channel experimentation, and PR/outreach activities.
You should be comfortable working in a fast-paced environment, contributing ideas, and helping marketing efforts move forward.
Tasks
Content Execution & Publishing
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Own the execution of REPLUG’s LinkedIn and related channels, ensuring content is consistently published, optimized, and improved over time.
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Turn raw inputs (notes, transcripts, drafts, articles) into engaging posts, carousels, and short-form video concepts that align with brand guidelines and platform best practices.
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Support content distribution by testing formats, hooks, and messaging to improve performance (engagement, reach, conversions).
Content Editing & Repurposing
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Repurpose existing long-form content (articles, documents, presentations) into short-form assets across formats (posts, carousels, video scripts, newsletters).
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Edit and refine content to improve clarity, structure, and consistency while adapting it for different channels and audiences.
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Ensure content is reusable and can be leveraged across multiple touchpoints (social, email, sales, partnerships).
Marketing Operations & Support
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Own content calendars and publishing workflows across channels
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Manage drafts, assets, and scheduling to keep the pipeline moving
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Execute and support content across formats (posts, carousels, video, newsletters)
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Test formats, hooks, and distribution approaches to improve performance
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Support publishing (HubSpot/CMS) and track basic performance to inform next steps
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Contribute to channel growth, PR/outreach, and co-marketing execution
Optional responsibilities may include basic coordination or editing of short-form video content and collaboration with designers on visual assets.
What Success Looks Like
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Content is consistently published across channels without needing constant direction
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Output is clear, on-brand, and adapted to the platform it’s published on
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Content is repurposed across formats (post, carousel, video, newsletter) efficiently
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Performance improves over time through testing, iteration, and optimization
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LinkedIn and other channels show steady growth in engagement and inbound interest
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Marketing execution runs smoothly with minimal oversight
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You proactively identify opportunities, suggest ideas, and push initiatives forward
Requirements
Must-haves
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2+ years of experience in marketing execution roles (content, social, growth, or digital marketing)
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Strong B2B exposure (tech, SaaS, or app industry preferred)
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Excellent written and spoken English
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Solid understanding of LinkedIn and social platforms as growth channels
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Experience working with multiple content formats (posts, carousels, short-form video, newsletters)
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Ability to take direction and turn it into execution, while also suggesting improvements
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Basic understanding of paid and organic performance (LinkedIn, Google, or similar)
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Comfortable using tools like HubSpot/CMS for publishing and basic reporting
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High attention to detail, strong organization, and ability to manage multiple tasks
Nice to have
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Experience supporting founder-led or expert-driven brands (e.g., LinkedIn, personal brands)
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Exposure to performance marketing (LinkedIn, Google) and basic testing mindset
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Experience with short-form video creation and editing (e.g., CapCut, Reels, YouTube)
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Interest in testing new channels, formats, and distribution strategies
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Exposure to PR and co-marketing activities
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Strong editorial judgment and ability to maintain content quality across formats
Benefits
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Remote-first working environment
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Direct collaboration with senior marketing leadership & founders
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Education budget (courses, conferences, certifications)
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A culture built on trust, ownership, and results, not politics