Manager, Lead Generation

Your Responsibilities

As our new Lead Generation Manager, you will own the architecture, execution, and optimization of RepRisk’s global lead generation and marketing automation engine. Based in London, UK, or in Berlin, Germany, you will be part of our global Client Experience division and report to the Associate Director, Digital Channels.

This is a hands-on, systems-driven role positioned within the MarComms team, working closely with marketing and sales operations team members. You will be responsible for building and scaling the automated systems and processes that fuel our pipeline - from first touch to marketing qualified lead and handover to sales.

You will be accountable for the performance and reliability of our marketing automation ecosystem, where the quality and precision of execution directly influence pipeline generation and commercial outcomes.

You will also:

• Lead Pardot/Hubspot implementation, configuration, and integration with Salesforce (including field mapping, sync behavior, validation rules, and automation dependencies).
• Design, build, and maintain complex marketing automation workflows (lead routing, scoring, grading, suppression logic, re-engagement).
• Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates.
• Continuously monitor and optimize campaigns to improve performance and increase efficiency in lead qualification before handover to sales.
• Track, analyze, and report on campaign performance, providing clear insights to commercial stakeholders and senior leadership.  
• Act as the internal technical authority for marketing automation, including documentation, governance, and good practices.
• Provide guidance, training, and support to internal teams to ensure effective and scalable use of marketing systems.