About the Role:
You are a Lead CRM Manager within our CRM Department for Belgium. You drive the CRM strategy for the Belgian market, with a focus on personalization, automation, and data-driven customer engagement.
You work closely with cross-functional teams to optimize the customer journey, implement impactful CRM initiatives, and contribute to sustainable growth and commercial success at Redcare Pharmacy.
About your tasks:
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You take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.
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You are responsible for achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.
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You keep an eye on the holistic customer journey across all marketing channels.
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You plan email, push and print activities, as well as campaigns and promotions.
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You ensure regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, and average basket values across different customer segments, as well as channel KPIs.
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You define and optimize cross-departmental processes.