Senior Manager Brand & Marketing

Brand & Audience Growth

• Develop and execute WRC’s global marketing strategy, driving brand growth and audience engagement
• Lead and inspire integrated multi-channel marketing campaigns, ensuring consistent messaging and maximum impact across digital, social and traditional platforms
• Work closely with commercial and content teams to align marketing initiatives with sponsorships, partnerships and revenue objectives
• Ensure consistent storytelling and brand presence across all channels
• Use data and creative insights to optimise campaigns and drive performance indicators
• Identify new trends in digital, fan engagement and sports entertainment

Sales Development & Marketing Value Enablement

• Act as the strategic bridge between Marketing and Commercial/Sales
• Create high-impact pitch decks, presentations and value propositions for sponsors and broadcasters
• Support Sales teams in partner meetings and pitches with immersive narratives paired with KPIs, measurable sales propositions and sales modules
• Translate brand strategy into commercially convincing arguments that help partners understand the value of WRC and the value transfer they obtain

• 7+ years of experience in marketing within sports, entertainment, events, or media
• Proven ability to build and execute impactful marketing strategies
• Strong background in sports marketing
• Outstanding presentation and storytelling skills
• Experience working closely with Sales/Commercial teams on pitches and partner communication
• Excellent communication skills in English; additional languages are a plus
• Ability to manage multiple projects in a fast-paced, international environment