Sponsorship Acquisition & Revenue Growth
- Develop and execute a high‑impact global sponsorship sales strategy to drive significant revenue growth
- Identify, approach and convert top‑tier brands into long‑term WRC partners
- Own the full commercial cycle: prospecting, pitching, negotiation and contract closure
- Build compelling, insight‑driven partnership proposals in close collaboration with Marketing
- Advance and translate WRC’s global platform into clear commercial value for potential partners
Commercial Strategy & Market Development
- Analyse market trends, competitor activities and brand investment patterns to identify new revenue opportunities
- Develop category strategies and targeted outreach plans for key verticals
- Represent WRC at industry events, conferences and trade fairs to expand the commercial pipeline and strengthen WRC’s market position
Cross‑Team Collaboration
- Work closely within the CMO team, esp. Partnership Management, to ensure seamless handover from acquisition over activation towards upselling
- Provide the game-changing impulses to Marketing (CMO team), Media and Events to shape innovative partnership assets and activation concepts
- Invest time into co-developing with senior leadership actionable insights around commercial trends, revenue forecasts and partnership performance
Performance Tracking & Reporting
- Define and monitor KPIs for sponsorship acquisition and revenue growth
- Constantly maintain a structured pipeline and provide comprehensive reporting to senior leadership ensuring updated data at any time
- Focus on commercial deals aligning with WRC’s brand, media strategy and long‑term commercial roadmap