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Lead allocation, replenishment, and store planning across all European retail stores (Full Price & Factory Outlets) to maximize sell-through, full-price realization, and inventory productivity. Ensure optimal product flow and store-specific assortments aligned with local consumer demand and store formats.
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Define allocation strategy for Full Price Stores and Factory Outlets across Europe
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Drive optimal initial allocation, replenishment, and stock rebalancing between stores
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Ensure size and depth accuracy at store level to maximize conversion
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Adapt allocation flows based on store performance, climate zones, and local demand
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Implement test-and-react mechanisms across store clusters
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Own store clustering and grading (flagship/brand stores vs outlet)
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Define assortment depth and breadth per store format
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Align product allocation with store capacity, layout, and VM guidelines
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Differentiate clearly between Full Price (brand, newness, full-price sell-through) and FOC (clearance, aged stock optimization, margin recovery)
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Lead allocation strategy for Factory Outlet stores as a separate business model (S, M, L segmented)
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Optimize flow of aged inventory and carry-over stock into outlets
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Balance sell-through vs margin recovery in outlet channel
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Ensure clean segmentation between FP and FOC assortments
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Partner with merchandising on FOC-specific range planning
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Own and optimize allocation tools and systems for retail stores
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Drive automation and simplification of allocation processes
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Implement data-driven allocation logic (store grading, demand signals)
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Standardize processes across European markets
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Lead European store allocation team
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Develop a high-performance, commercially driven team culture.
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8–12+ years in retail allocation, merchandising, or planning
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Strong experience in store-based retail (Full Price + Outlet)
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Proven leadership across multi-country European retail environments
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Deep understanding of store economics & retail KPIs
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Strong analytical and decision-making skills
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Experience with allocation systems (SAP, Oracle, Blue Yonder, etc.)
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Ability to manage complex store networks and product flows
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Strong commercial operator, not just planner
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Thinks in store realities (space, traffic, conversion)
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Balances brand vs clearance (FP vs FOC) effectively
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Drives speed, simplicity, and accountability across markets.