Senior Manager Marketing Strategic Key Accounts Commercial LS at Puma

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Puma

Senior Manager Marketing Strategic Key Accounts Commercial LS

PEG - Regional HUB, Germany·Full-time·Posted 1 month+

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Location: PEG - Regional HUB, Germany
Category: Key Account Management
Job type: Full-time
Seniority: Senior
Language: en

Job details

YOUR MISSION

Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager.
Develop joint annual trade marketing plans aligned with commercial and brand targets.
Execute co-op marketing initiatives across in-store, retail media, digital, CRM, Social Media and Event channels.
Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities.
Activate Assets (Athletes, Clubs, Federations, Influencers etc.) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams.
Manage trade marketing activation budgets and track sell-out and ROI performance.
Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.

YOUR TALENT

4–7 years’ experience in Key Account Management or Trade Marketing.
Strong understanding of wholesale retail environments.
Commercial mindset with strong execution discipline.
Excellent Cross‑Functional & Account Collaboration Skills.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Product Marketing English-friendly

YOUR MISSION

Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager.

Develop joint annual trade marketing plans aligned with commercial and brand targets.

Execute co-op marketing initiatives across in-store, retail media, digital, CRM, Social Media and Event channels.

Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities.

Activate Assets (Athletes, Clubs, Federations, Influencers etc.) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams.

Manage trade marketing activation budgets and track sell-out and ROI performance.

Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.

YOUR TALENT

4–7 years’ experience in Key Account Management or Trade Marketing.

Strong understanding of wholesale retail environments.

Commercial mindset with strong execution discipline.

Excellent Cross‑Functional & Account Collaboration Skills.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

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