We are a B2B technology company entering a new scale-up phase. We design and manufacture pellet-based industrial 3D printers, a specialised segment of advanced manufacturing.
Our product is validated, early customers are active, and the market opportunity is clear. Pellet-based printing expands access to thermoplastic materials (including injection-grade compounds) and supports industrial-scale production where efficiency, material choice and sstainability matter.
To support our 2026 growth objectives, we are strengthening our go-to-market with a more systematic, data-driven approach. Marketing is becoming a strategic function, and we are hiring a Founding Marketing Lead to build and scale the marketing function from the ground up.
Tasks
Key Responsibilities
Team & Function Development
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Build the marketing function progressively, starting as an individual contributor
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Define processes and best practices to support long-term growth
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Support future hiring and manage external partners or agencies as the company scales
Marketing Strategy & Positioning
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Define the marketing strategy in alignment with overall business objectives
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Identify and refine ICPs, buyer personas, and value propositions
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Ensure consistent and coherent messaging across all go-to-market channels
Demand Generation & Lead Acquisition
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Build and manage scalable organic and paid lead generation channels (website, email, paid media, content, events, partnerships)
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Plan and execute campaigns to generate qualified inbound and outbound demand
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Monitor and optimise conversion rates across the full funnel (awareness to SQL)
Marketing Operations & Analytics
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Select, implement, and manage marketing tools, CRM, and automation systems
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Define MQL and SQL criteria in alignment with Sales
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Track performance through clear KPIs (pipeline, CAC, ROI, conversion rates)
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Provide structured and regular reporting to leadership
Sales Enablement & Alignment
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Work closely with Sales to ensure alignment on targets and lead quality
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Develop and maintain sales enablement materials (presentations, case studies, messaging)
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Establish feedback loops to continuously improve funnel performance
Requirements
Required Qualifications
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5+ years of experience in B2B marketing, ideally within startups or scale-ups
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English Mandatory, French or other languages are a plus
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Proven experience in demand generation, lead acquisition, and funnel management
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Strong analytical skills and experience with CRM and marketing automation tools
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Experience working closely with Sales in a revenue-driven environment
Preferred Qualifications
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Experience building a marketing function at an early stage
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Background in technology or complex B2B sales cycles
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Experience working across multiple markets or regions
Benefits
What We Offer
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A founding, high-impact role within a growing B2B company
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Direct interaction with executive leadership and strategic decision-making
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Opportunity to design and scale the marketing organisation
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Competitive compensation package