Ready to level up your career?
Playtech Managed Services聽is looking for a proactive聽**CRM Manager.聽On this position you will be managing a team of executives and creatives. You will be responsible for contributing to CRM strategy, leading the delivery of CRM, campaigns and engagement activities.
Your influential mission. You will...**
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Support and assist the Head of CRM in all duties and responsibilities, acting as deputy when required.
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Serve as the primary point of contact for campaign briefs, ensuring clarity and timely execution.
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Lead, mentor, and develop junior CRM executives, fostering growth and performance excellence.
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Manage the end-to-end multi-channel CRM process, including quality assurance and performance evaluation.
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Drive conversion of registered customers into paying customers, optimizing engagement strategies.
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Implement and maintain automated lifecycle campaigns to reduce churn and maximize player value.
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Plan and execute promotional calendars and CRM strategies, aligning with stakeholders and budget requirements.
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Collaborate closely with technical, product, QA, and customer service teams to ensure seamless delivery.
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Oversee CRM bonus costs, ensuring optimal resource allocation for campaigns.
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Ensure all CRM activities comply with industry regulations, licensing requirements, and responsible gaming policies.
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Coordinate with relevant departments to deliver high-quality campaigns, boosting loyalty and revenue from existing customers.
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Maintain brand tone and deliver exceptional customer service across all CRM touchpoints.
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Stay informed on market standards and retention trends, applying best practices to enhance performance.
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Achieve monthly retention performance targets, driving measurable results.
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Analyze customer data and recommend actionable strategies to achieve desired outcomes.
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Track key performance indicators and report campaign results to stakeholders with clear insights.
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Produce regular and ad-hoc performance analyses (daily, monthly, quarterly, annual) on CRM operations, making recommendations to maximize revenue potential.