At PALFINGER, we have been lifting goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.
As a Digital Customer Experience Specialist at PALFINGER, you will manage and optimize digital touchpoints across your region to attract new customers and strengthen engagement with existing ones. You’ll implement global strategies locally, create impactful content and campaigns, and ensure a seamless digital customer journey. Collaborating with cross-functional teams, you’ll contribute to both regional success and global alignment.
_____ YOUR RESPONSIBILITIES
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Manage and optimize regional website content and structure, ensuring alignment with global standards and enhancing the customer journey.
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Plan and execute localized digital campaigns across paid media, search, and social platforms to drive visibility and lead generation.
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Create and publish engaging content across social media channels, balancing global brand consistency with regional relevance.
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Implement marketing automation workflows and lead nurturing campaigns tailored to local market needs.
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Collaborate with global and regional teams to ensure strategic alignment and contribute to cross-functional digital projects.
_____ YOUR QUALIFICATIONS
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Proven experience in digital marketing, content management, and campaign execution, ideally in a B2B environment.
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Strong knowledge of website optimization, SEO, and user experience principles.
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Familiarity with CRM and marketing automation tools, preferably Microsoft Dynamics 365 Marketing.
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Excellent communication skills and ability to work in a matrix organization across global and regional teams.
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Analytical mindset with experience in performance tracking and data-driven decision-making.
_____ WE OFFER
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Comprehensive Benefits: Competitive salary package, medical insurance, and access to the Inspiring Benefits platform with exclusive discounts and perks
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Well-being & Lifestyle Support: PALFit Action program, fresh fruit weekly at all office locations , and a positive, friendly work environment
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Learning & Development: Access to 21,000+ Udemy Business courses, technical and professional skill-building, and various training opportunities
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Real-World Experience: Hands-on involvement in real projects from day one, with guidance from a dedicated mentor
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Collaborative Culture: Integration into a proactive, supportive team that values open communication and teamwork
Are you interested in the position and still have questions? Please do not hesitate to contact us.