Senior Manager, Marketing Effectiveness (Media Analytics)

The primary role of the Senior Manager, Marketing Effectiveness is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients.     

You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level.   

He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position is off-site and some travel is required. 

Responsibilities

• Solutioning, designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives.
• Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client.
• Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
• Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines.
• Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
• Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives.
• Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes.
• Partner with the sales organization to grow the Media effectiveness analytics business.
• Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.

Qualifications

General Skills & Competencies 

• Expertise in Manufacturer Marketing and Media functions as well as media agencies.
• Experience and expertise with Media effectiveness analytics, including marketing mix, attribution model etc.
• Strong logic, deductive reasoning, problem solving and critical thinking skills.    
• Skilled & polished communicator, including group presentations and storytelling.
• Robust project management skills. 
• Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement.
• Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.).                           
• Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development. 
• Able to work collaboratively with internal & external teams. 
• Strong sense of urgency and accountability to drive client outcomes.
• CPG industry knowledge, experience and acumen. 
• Consistently drives best practices, process improvements and thought leadership to advance the business.

 Background and Technical Skills 

• Bachelor's degree required.
• MBA or advanced/analytics degree preferred.                                      
• 6 -10 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media.     
• Strong analytic background and knowledge of statistical or data science methodologies and applications.       
• Strong Marketing/Research background. 

Additional Information

• Convenient Schedule - We operate in a hybrid work system, with couple of days a week in the office and the remaining days from home. This gives you the flexibility to work in the environment that suits you best. We also provide all the necessary equipment to ensure you can perform your duties effectively from home. 
• International Team- You’ll work with a diverse, international team, interacting daily with colleagues and stakeholders from different countries. Italian and English will be your primary languages, giving you the chance to work in a truly global environment 
• Skill Development - This role provides an exciting opportunity to develop expertise by working closely with diverse clients. You'll gain firsthand experience in understanding client needs, delivering tailored solutions, and managing complex projects, which will sharpen your analytical, communication, and client management skills. 
• Career Growth - As part of an international organization, you’ll have access to various development programs and opportunities for relocation within other departments or even countries. Your growth matters to us, and we’re committed to supporting your professional journey! 
• Well-being - Your well-being is a priority. Through our Employee Assistance Program (EAP), you have 24/7 access to confidential support whenever needed. We also offer additional days off and recognize significant moments in your life. 
• LinkedIn Learning - You’ll receive free access to LinkedIn Learning, allowing you to develop new skills at your own pace. From technical knowledge to personal development, this platform offers a wide range of courses to support your career growth. 

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