As a Junior Digital Campaign Officer for in-house banner promotions, you will play a key role in managing and
developing our strategy to enhance our digital spaces. Your responsibilities will encompass strategy development, execution, and oversight of the in-house promotional channel (banners) across our digital platforms.
Main tasks and goals:
- Campaign management:
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Develop and implement strategies to maximize the impact of our internal banner advertising.
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Manage the campaign calendar and coordinate with various stakeholders to ensure smooth execution.
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Conduct specific targeting for banners using targeting tools (Kameleoon / Adobe).
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Ensure quality control and compliance with visual and textual standards.
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Manage the validation process with market, legal, and compliance teams for texts and visuals, and track
approvals.
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Configure banners within the Kameleoon tool.
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Launch and publish campaigns on the platform.
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Update the planning tool and the web plan.
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Implement A/B testing.
- Technical support and training
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Monitor and assist in resolving issues reported by teams regarding their campaigns.
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Train new team members in using the Kameleoon tool.
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Contribute to production testing for Kameleoon updates and enhancements.
- Strategy
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Support project managers in defining the overall strategy.
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Identify best practices and provide recommendations to teams for local campaigns.
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Identify best practices and implement recommendations for national campaigns.
. Performance Management
- Analyze campaign performance and adjust strategies based on results to optimize visibility and conversion
rates.
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Monitor and assess campaign performance.
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Oversee new feature rollouts and testing initiatives.
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Conduct monthly and quarterly performance reviews.
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Prepare personalized performance reports for each establishment, including actionable recommendations.
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Stay updated on market trends and best practices in digital advertising to propose innovative solutions.