Head of Performance Marketing (m/f/d)

Our mission

We are on a mission to save our planet - one second hand product at a time.

As Head of Performance Marketing, you will own and scale our global performance marketing strategy across Books & Media and Fashion.

You will transform our current setup into a unified, full-funnel growth engine by combining deep hands-on expertise (especially in Google) with strong leadership to drive sustainable international growth and build a high-performing team.

Your mission

• Own and scale performance marketing across multiple verticals and international markets

• Take full responsibility for a large, multi-million annual marketing budget and drive efficient allocation across all channels

• Drive scalable, profitable growth with a strong foundation in Google (Search, Shopping, PMAX, Demand Gen), while expanding into a more diversified, full-funnel channel mix

• Put new customer acquisition at the center of your strategy, balancing CAC and CLTV to maximize long-term value

• Lead, coach, and develop a team of up to 8 performance marketers, building a strong, unified team across business units

• Establish a high-performance culture with clear standards, ownership, and a strong test-and-learn mindset

• Ensure excellence across all relevant channels, including Search, Shopping, Paid Social, Display, and Retargeting

• Define and implement clear KPIs and reporting frameworks, shifting towards blended CAC, cohort thinking, and growth-driven metrics

• Act as a key business partner to the Chief Growth Officer and senior stakeholders, aligning marketing with overall business goals

• Collaborate cross-functionally with Product, BI, MarTech, SEO, CRM, and Brand to unlock growth opportunities

Your profile

• 8+ years of experience in performance marketing, with a strong focus on Search and the Google ecosystem

• Proven experience in disciplinary and functional leadership, leading and developing teams of up to 10 people in an in-house environment

• Strong track record of managing multi-million euro budgets, ideally in low-margin business models

• Deep hands-on expertise in Google Ads, Merchant Center, PMAX, Smart Bidding, and feed-based setups; e-commerce experience is a plus

• Experience launching and scaling new markets with low brand awareness, and adapting acquisition strategies for different market maturities

• Strong ownership of blended CAC (beyond channel CPA) and understanding of how pricing and promotions impact customer quality

• Highly analytical and data-driven, with the ability to operate both strategically and in detail

• Strong leadership personality with the ability to inspire, structure, and develop teams

• Fluent in English; German is a plus

• Based in or willing to work from our Berlin HQ

You can look forward to

• Sustainability: We love second-hand and incorporate our sustainable business idea into the office routine with simple methods like using eco-friendly supplies, double-sided printing, energy-saving modes on devices, waste separation, etc. In doing so, we take responsibility and integrate sustainability into all our activities.

• Training: momox is only as good as you. That's why you will find room and budget for your individual professional development with language classes, internal training, conferences, (online) courses and more.

• Open work environment: We work together in a bright, open-plan office where even the few existing doors are always open. Our teams are motivated and open to new ideas. Bring your creativity to the table and make things happen! If you need a moment of peace, you can retreat to a cozy corner of the medimops library in the break room, or recharge with a game of foosball, table tennis, or PlayStation.

• Sport and fitness offers: During the week, you have the opportunity to take part in various sports activities. Whether it's online training, massages, or stretching at your desk – there's something for everyone. You can also get a discounted membership for Urban Sports Club or Wellhub.

• Reduced ticket for the public transport: Save real money with the Germany or Job Ticket for the Berlin S-Bahn.

• Team events: Having fun at work and celebrating our successes together are core to our values. That’s why we regularly come together at various events to connect, get to know each other better, and strengthen our team spirit.