Junior Brand Manager Neuroscience

Title:

Junior Brand Manager Neuroscience

Company:

Ipsen NV

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

Summary / purpose of the position

Ensure Execution Excellence of the Brand Plan for the country. Drive and optimize omnichannel customer engagement. Develop and drive Brand Strategy together with BU Head and the cross-functional team. Drive cross functional Brand Team and translate key customer insights into effective promotional campaigns that drive short and long-term product growth and meet/exceed the brand’s annual forecast projections.

Main responsibilities / job expectations

Execute aligned tactical initiatives across the medico-marketing mix

• Drive cross functional Brand Team to monitor execution excellence and maintain effective level of collaboration
• Deliver on an optimal customer experience by executing communication campaigns and programs that match the designed customer macro journeys.
• Maximize the impact of our key events by designing and executing customer micro journeys, thus engaging customers in a valuable and omnichannel fashion
• Monitor competitive landscape and develop communications and action plans as needed
• Apply creativity, innovation & out-of-box thinking to solve complex business / marketplace issues
• Work closely with vendors to conceptualize, develop, and execute all patient and injector education/training programs, as well as promotional materials and programs
• Implement an ROI measurement plan to assess impact of key tactics on marketing and sales growth; make adjustments with a sense of urgency
• Support the development and execution of highly effective sales training meetings
• Support effective engagement and communication with the Field Sales Force
• Be a role-model in understand the power and potential of digital technologies to drive innovation, efficiency, and growth
• As part of our team, you'll be encouraged to think digitally, leveraging emerging tools, platforms & ecosystems to execute & solve complex problems, streamline processes, and enhance the customer experience

Stakeholder Engagement and Influence

• Serve as champion for Opinion Leaders including identifying and applying customer insights through market research and KOL engagement as well as leading strategic and tactical development of targeted initiatives and materials.
• Build and leverage effective relationships with key customers across business segments including : HCPs, Patients advocacy group, nurses, …
• Create and implement sales collateral and patient education materials

Drive local Brand Strategy

• Develop superior omnichannel Brand Plan strategy and action plans through strong alignment with local Medical, Sales, Access and with Global marketing counterparts
• Develop mitigation plans for key market challenges (e.g. competitive launches or significant competitive change)
• Partner with other Brand Managers to identify synergies and avoid duplications
• When needed,Contribute to Market Access, Pricing and Commercial policy activities
• Evaluate marketing research plans continuously to ensure they are informing strategy and monitoring performance

Ethics & Compliance

• Ensure that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with Ipsen’s corporate guidance and all regulatory, legal, ethical SOPs

Education / Certifications:

• Science/Medical related and Business/Marketing related qualifications at a Post Graduate level.
• High Level verbal and written English. 
• Specialist and/or hospital product experience
• Proven track record of working with Pharmaceutical Specialised products, preferably within the Cluster/Country Market
• Significant experience in, and knowledge of, specialty markets with complex science and reimbursement
• Experience working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.

Experience:

• Knowledge and experience in a Pharmaceutical industry environment and the indication field
• Successful experience in the launch of new products is a plus

Languages:

• Fluent in Dutch or French
• Fluent in English

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We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.