Marketing Manager

Primary Function of Position:

This function will consist in distinct activities:

• Development of marketing programs specifically focused on building robust da Vinci Fellowship & Residency training programs in top Academic institutions and health-systems (70%)
• Marketing management through the implementation and execution of marketing programs to drive adoption and growth of da Vinci surgical procedures. The focus will be in bariatrics and hernia but not limited. (30%)

1/Support creation of residency and fellowship training plans/programs for academic accounts

• Understand the current situation in France regarding fellowship and residency programs.
• Be familiar with European-level and national society resident and fellow training programs to align offerings and pull through curriculum, creating a training pathway continuum.
• Assess customer needs and propose a consistent training plan based on resources and capacities.
• Create turn-key programs which can be easily understood and implemented by academic institutions regardless of surgical specialty.
• Work cross-functionally with European academic marketing and training teams to localize approved training content.  
• Drive adoption of training programs across top academic prioritized sites
• Deliver training programs to academic accounts in collaboration with sales teams in program delivery)

2/ Marketing Management Missions on emerging procedures (Bariatrics, hernia)

• Collaborate with European clinical marketing SME in Bariatrics and Hernia to understand the current opportunity and programs to accelerate growth.
• Partner with key surgeon champions (KOLs) to deliver clinical value messaging and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci Surgery
• Work closely with SSMs to develop proctors based on surgical, clinical, and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes.
• Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, live surgical broadcasts, tradeshow booth promotion and presence.