Primary Function of Position:
The Digital Communication Coordinator will help define and scale best practice for Intuitive鈥檚 global enterprise web and social media presence across Italy. Reporting to the Digital Marketing Manager, this individual will support the delivery of Intuitive鈥檚 global brand voice through digital content creation on internal and external platforms. As part of the Marketing department, this role will work cross-functionally and across countries to contribute to deliver meaningful, measurable business messaging to key stakeholders. This role will work in alignment with global and country marketing functions, bringing a consistent approach to content management, digital marketing copywriting, organic and paid content. This role will demonstrate how strategy is implemented for copy and content development with cross-functional resources when writing for real-time community channels.
Roles and Responsibilities:
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Ensure the Intuitive brand and collective voice are effectively and consistently represented across European channels.
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Understand stakeholder goals and audiences to enable investigation and definition of content and messaging opportunities.
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Copy development for day-to-day care, feeding, and development of global brand accounts on established platforms (ex: LinkedIn, website and intranet).
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Consistently use data, analytics, and basic audience behavior to optimize copy (language, message, tone).
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Support concept definition, briefing, and production of high-quality, audience-focused content for external and internal channels with in-house teams and agency teams.
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Identify opportunities to write and edit engaging content for external and internal channels, in an audience-first strategy.
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Support the selection of executive and leadership social media and web content tied to business objectives.
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Support increasing efficiency inside the established digital marketing content request on a monthly/quarterly planning cycle.
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Support internal and external analysts on social listening for daily monitoring, industry and competitive landscape, opportunity identification, customer and patient discussions (inc. complaints), and issues management (in partnership with Global Public Affairs).
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Help identify new accounts, channels, campaign types, tools, and cross-functional programs.