Join us!
We’re hiring a Head of Product Marketing (m/f/d) to build and lead our AI-enabled function from the ground up. In this role, you will shape how the market understands our value, define how we package and price our offerings, and lead tier-1 launches across our platform as well as key strategic and emerging product areas.
This is a founding leadership role with a strong hands-on component. You will design the function, set up the systems, and drive the work yourself. Rather than scaling through headcount first, you will take an agent-led approach to execution.
The role is designed as a true player-coach position, not a purely managerial one.
You will report directly to the CPO and work closely with leaders across Product, Development, Marketing, Sales, Customer Success, and Sustainability.
What can you expect?
AI-Native PMM Operating System
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Build, operate, and continuously improve an AI-native PMM operating system across agents, sources of truth, templates, workflows, and reusable context layers
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Drive AI-first workflows across all PMM activities: AI drafts first, humans refine, recurring work gets automated
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Use AI to scale speed, consistency, quality, and leverage across positioning, launches, enablement, and competitive intelligence
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Ensure one AI-supported source of truth across positioning, messaging, launch materials, and sales narratives
Strategic Narrative & Positioning
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Own the strategic product narrative and capability positioning across platform and solution pillars
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Use AI-supported research, synthesis, and narrative testing to sharpen positioning against product strategy, market dynamics, and growth goals
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Translate complex capabilities into compelling, customer-relevant value narratives
Launch Strategy & Execution
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Own the end-to-end launch operating system for tier-1 and tier-2 launches
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Build AI-supported launch workflows across product, marketing, and sales to ensure consistent, high-quality execution
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Use AI to accelerate launch planning, messaging development, asset creation, and internal enablement
Pricing, Packaging & Commercial Narrative
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Define and evolve the pricing and packaging narrative as a key commercial lever
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Use AI-supported analysis and synthesis to sharpen value articulation for expansion, retention, and revenue growth
Sales Enablement & Market Impact
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Develop AI-enhanced sales enablement assets such as battlecards, persona narratives, objection handling, and value messaging
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Equip Sales with clear positioning, competitive context, and conversion-ready messaging
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Continuously improve enablement assets through feedback loops, usage insights, and AI-assisted iteration
Competitive Intelligence & Market Insight
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Own a systematic, AI-leveraged competitive intelligence function
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Use AI agents and structured workflows to monitor competitors, synthesize insights, and identify market shifts
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Deliver regular, synthesized market intelligence to inform strategy, positioning, and sales execution
Analyst Relations & External Positioning
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Own analyst engagement and narrative shaping
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Represent IntegrityNext’s positioning within the analyst ecosystem
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Use analyst feedback and AI-supported synthesis to refine external positioning and strategic narratives
Business Impact & Outcomes
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Drive NRR contribution as the primary success metric
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Ensure all PMM activities support retention, expansion, and revenue growth
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Continuously optimize PMM workflows for a lean, high-leverage operating model
What should you bring along?
Experience & Domain Focus
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7+ years of experience in B2B SaaS Product Marketing (PMM), including prior leadership of a PMM function
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Proven track record in positioning and/or packaging that measurably improved retention or expansion (NRR impact)
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Bonus: experience in compliance, risk, supply chain, ESG, or other regulated B2B SaaS environments, ideally in European enterprise contexts
Technical / Methodological Skills
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Hands-on experience with modern LLM and agent tooling (e.g. Claude, Cursor, ChatGPT, MCP, or similar stacks)
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Proven AI-native practice, including building agents, custom GPTs, automations, or context layers
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Strong capability in messaging, positioning, and narrative development, with a preference for owning and drafting core materials yourself
Ways of Working & Mindset
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Strong ownership and execution mindset — you ship without waiting for permission
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Hands-on operator who combines strategy with direct execution
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High level of agency, speed, and accountability
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Strong pattern recognition and ability to operate in complex, evolving environments
Communication & Collaboration
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Strong executive presence and ability to influence senior stakeholders
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Clear, confident communicator with the ability to translate complexity into compelling narratives and direction
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Comfortable working cross-functionally in a high-impact, fast-moving environment
What do we offer?
Purpose & Impact
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A role with real meaning that is both enjoyable and impactful
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The opportunity to make a sustainable contribution through your work
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Attractive compensation as part of a growing company
Attractive Benefits
Modern Work Environment & Flexibility
Great Team
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A professional, welcoming, and highly motivated team
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Collaboration at eye level with an open feedback culture
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An environment where people support each other and grow together
Flat Hierarchies & Ownership
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Short decision-making paths and real opportunities to shape things
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Freedom to contribute and implement your own ideas
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A high level of ownership and responsibility
Application process
Our process is designed to be transparent and efficient:
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Talent Screen (get to know each other)
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Conversation with our CPO
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Conversation with our CISO
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Case Study + Panel Interview
Please apply exclusively via our online application portal. This ensures a smooth and fair process for all candidates. Applications submitted by email will not be considered. Thank you for your understanding.