Treat is H&M Beauty’s entry price level offering aimed at a younger, digitally native customer. The Treat segment develops approximately 200 articles per year across a wide product range, from hair accessories and beauty bags to makeup products. Treat is also working continuously with licenses and collabs, for example our latest H&M Beauty and BUBS collaboration.
You will hold end‑to‑end responsibility for the product development process and act as a central hub between different functions, setting both strategies and priorities for your own and supporting teams. You will lead and coordinate parallel timelines, ensuring progress through clear prioritization and strong project management in close collaboration with multiple cross‑functional stakeholders.
You are expected to be bold, curious and experimental, always grounded in strong commercial awareness. Flexibility, fast execution and an understanding of platforms like TikTok are crucial keys in this role.