As the E-Commerce Lead at H&M, you contribute to digital commercial performance by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities. You work Closely with stakeholders to align actions and continuously improve the end-to-end digital shopping journey across customers groups.
WHAT YOU'LL DO
Product exposure analysis and execution
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Publish content on .com and app according to QCP and in alignment with Marketing calendar
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Manage day‑to‑day execution of product exposure and optimize ranking, including deals and discount activities, according to QCP and ad‑hoc adjustments to secure optimal performance
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Use data‑driven insights to optimize navigation, exposure tactics, deals, and ranking for continuous commercial improvement
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Optimize internal search (e.g. add synonyms)
Collaboration
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Commercial Managers manage commercial plan per customer group and will give input on campaigns, activations and product strategies (including ranking)
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Experience Leads manage overall site plan and will give input on actions to ensure a seamless end‑to‑end digital shopping journey across customer groups
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Partner closely with E‑com, Experience, and Customer Activation teams to align actions and share insights that strengthen digital performance
WHO YOU ARE
You have a strong e‑commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. You stay curious about fashion retail and digital trends, using customer behaviour insights to influence smarter product exposure and drive commercial results. You thrive in a fast‑paced digital environment where cross‑functional teamwork is essential.
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2+ years’ eCommerce experience, preferably in fashion retail
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Experience working with eCommerce platforms and tools
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Strong knowledge of online merchandising, UX, and site optimization
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Strong analytical, commercial, and communication skills
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Bachelor’s degree in Business, Marketing, Economics, or related field
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Ability to collaborate effectively across functions and adapt to industry trends
**WHO WE ARE **
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
**WHY YOU’LL LOVE WORKING HERE **
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here .
**JOIN US **
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
If you feel your experience, skills and ambitions are right for this role, **apply by sending your application through the career site as soon as possible but no later than 25th May, 2026. **
This is a full-time permanent position and it is based in our Copenhagen Support Office.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.