Key Responsibilities
Brand & Campaign Leadership
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Own and execute the Global and NL brand and campaign strategy, ensuring a consistent, high-quality brand experience across all markets.
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Lead the development of value propositions that resonate with priority audiences and strengthen brand preference.
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Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints.
Country Marketing Plans & Budget Ownership
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Lead and support country marketing managers in developing annual country marketing plans, ensuring local relevance and global consistency.
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Influence the cross-country brand and campaign budget, partnering with internal teams to allocate resources effectively and maximize ROI.
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Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness.
Performance, Insights & Optimization
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Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels.
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Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings.
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Continuously improve campaign frameworks and go-to-market processes using evidence-based insights.
Stakeholder Leadership & Collaboration
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Act as the key liaison between marketing leadership, creative agencies, media partners, and senior stakeholders.
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Ensure campaigns are delivered on time, on brand, and aligned with commercial goals.
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Influence and guide decision-making across the organization
Team Leadership
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Coach and mentor country marketing managers and brand team members, building capability in proposition development, campaign planning, and measurement.
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Foster a culture of insight-driven decision making, encouraging teams to combine creativity with accountability.
Key Impact
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Unify brand, country, and campaign efforts globally to deliver measurable brand preference and market share growth.
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Strengthen the link between brand strategy, commercial performance, and media investment.
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Elevate the quality and effectiveness of marketing plans across countries, ensuring budgets are spent smartly and efficiently.
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Drive global consistency while enabling local teams to execute with relevance and impact.
Requirements:
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8–10+ years of experience in brand, campaign, and multi-market marketing leadership, ideally within an international or matrixed environment.
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Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth.
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Strong commercial and analytical mindset, able to translate data and performance insights into strategic recommendations.
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Experience influencing and optimizing multi-country marketing budgets, ensuring efficient, ROI-driven investments.
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Demonstrated success in leading and coaching country marketing teams and elevating local marketing plans.
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Exceptional stakeholder management skills, with the ability to influence senior leaders and collaborate across media, creative, and performance teams.
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Excellent communication skills in English; additional languages are a plus.
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Hands-on mentality: comfortable rolling up sleeves
We are seeking a highly strategic and commercially minded Brand & Campaign Lead to own and drive our global and Dutch brand and campaign strategy. This senior role blends brand leadership, integrated campaign management, and multi-market coordination to deliver clear, measurable business impact. You will guide country teams, optimize budgets, and ensure that all marketing activities—from proposition development to execution—are strategically aligned and insight-driven.