AI-Native B2B Marketer – GTM & Product (German Speaker) (all genders)

Our vision is to create a better future for businesses and talent - one hire at a time. We’re driven by our winning aspiration: to be the #1 provider of hires for our core customers, making this vision a reality.

To do this, we need you and your talents on our team. Become a part of HeyJobs and shape the future of recruiting with us! Join the HeyVolution!

For 9 years, we've been revolutionizing the recruitment market with our AI-based job platform. Our technology simplifies the path to a new job like never before and helps companies solve their skilled labor shortages.

With over 4,700 satisfied clients, including 8 of the top 10 largest employers in Germany and Austria, leading companies rely on HeyJobs for their recruiting. Last year alone, we helped over 100,000 people find their new jobs. Already, more than 1% of all hires occur through the HeyJobs platform.

We offer you an influential role in a fast-growing company:

We're looking for a marketer who thinks in systems, moves fast and uses AI not as a shortcut but as a genuine force multiplier. Someone who can own positioning, GTM, and content at a level that most teams need 3+ people to pull off.

You orchestrate AI agents across research, content, and experimentation. You ship more in a week than most people do in a month. And you hold yourself to a quality bar that's higher than what most humans produce manually.

If that's how you already operate (or how you're actively pushing yourself to operate) this role was written for you.

As our AI-Native Marketer – Product & GTM, you are the bridge between our product, our market, and our revenue. You own how our customers understand, value, and choose HeyJobs, and you build the systems and content engines that make that happen at scale.

🎯 How you can contribute to HeyJobs

• Own positioning and messaging for the full HeyJobs product suite, synthesizing customer interviews, sales call transcripts, and competitor data into sharp, conversion-driving narratives using AI at every step

• Plan and execute GTM strategies for product launches and major commercial initiatives, building AI-powered workflows that let you run research, drafting, and distribution in parallel

• Own the full launch playbook from positioning brief to post-launch iteration

• Use AI to produce, iterate, and personalize sales content at a volume and quality that would otherwise require a full content team

• Continuously sharpen the narrative and messaging across our B2B website and key touchpoints across our customer journey, ensuring the way HeyJobs shows up in the market is compelling, consistent, and converts

• Run competitive intelligence continuously via AI-powered monitoring and translate insights into messaging updates

• Work closely with Product and GTM to ensure every launch, feature release, and commercial initiative lands with the right narrative at the right moment across all Touchpoints

🤝 What sets you up for success

• You are genuinely AI-native: you've built agents, automated workflows, and have a personal AI stack you're proud of, not just a ChatGPT subscription. You are treating AI as a strategic multiplier, not just a tool.

• At least 1 year of hands-on experience in (Product) Marketing, GTM, or a closely related marketing discipline

• Strong expertise in positioning, messaging frameworks, ICP definition, and transforming product complexity into clear value for different buying roles.

• Exceptional writing and storytelling skills in German.

• Customer-centric approach with a strong understanding of customer personas, pain points, and what actually moves pipeline.

• Comfortable with conversion optimization and funnel analysis

• Strategic thinker with the ability to deliver high-quality hands-on output

• Excellent cross-functional collaboration and stakeholder management skills.

What will make you stand out:

• Experience with agentic AI workflows (e.g. n8n, Langdock, Claude, or custom GPT setups) that automate research, content, or distribution.

• Proven ability to run competitive intelligence at scale using AI tools

• Background in B2B SaaS or HR Tech. You understand buying committees and what Sales actually needs to close

❤️‍🔥 What you will love about us

• People & Values: We treat people in the way people should be treated, we bring out the best in everyone, we put our people first.

• Transparent Communication & Recognition: Monthly All-Hands meetings, Q&A sessions with our Founders, and dedicated Slack channels for sharing updates and keep everyone connected.

• Work-Life Balance: 28 holidays*, plus 1 additional day p.a., 3 weeks work from anywhere per year and a 1-month paid sabbatical* every 3 years, flexible work hours.

• Growing individually and as a team: 7 step career framework, regular performance reviews, 3 days of yearly educational leave & 500€ budget*.

• We take care of your health: 10 free nilo.health coaching sessions per year for your mental health & Urban Sports Club corporate rate.

• Events & Feel Good initiatives: Fresh fruit, great drinks, company-wide end of year event, quarterly team events & plenty of feel good initiatives.

• Great offices with high quality equipment: High-quality equipment tailored to your department, including a MacBook or ThinkPad, screen for home office + additional hardware; HQ Berlin (Kreuzberg, Paul-Lincke-Ufer) and HeyHub Cologne (Design Offices Gereon), all with standing desks, hybrid set-up meeting rooms & AC - good public transport connections & great lunch options.

At HeyJobs diversity and inclusion is key to creating a culture attracting the best talent and ultimately leading to achieving our vision. Together, we are 30 different nations, 45% women and 50% female leaders.

We are explicitly not hiring anyone who discriminates on the basis of religion, national origin, gender-identity, sexual orientation, age, marital status, or any other aspect that makes you. We encourage individuals from LGBTQIA+ and other underrepresented groups to apply.

We are proud to have been continuously ranked as one of Berlin's best tech employers!

See for yourself: Top Startup Employer (German), Kununu, Glassdoor, Top 25 LinkedIn Startups.

*offers may differ for international hubs and for employment status.