EDITORIAL STORYTELLING LEAD (all genders)

JOIN US

WHAT WE ARE LOOKING FOR

We are looking for an Editorial Storytelling Lead to head up the development and production of high-quality brand narratives for a global automotive client in Munich. 

This role sits at the intersection of journalism, documentary storytelling and brand communications. 

You will lead a small team of 2-3 people, responsible for creating compelling stories across all platforms – including long-form formats such as YouTube series, Podcasts, website and LinkedIn articles as well as short-form snackable content on social channels. 

We are looking for someone who thinks like an editor or documentary filmmaker - someone who knows how to find the story, shape the narrative and build meaningful content that audiences genuinely want to watch, read or listen to.

WHAT YOU DO

You will lead the agency’s editorial storytelling function developing narrative ideas and overseeing the creation of content across multiple channels and formats. 

 

Working closely with strategists, creatives and production teams, you will ensure the work balances strong editorial integrity with clear brand communication. 

 

Key Responsabilities

Editorial Leadership 
•    Lead the agency’s editorial storytelling team
•    Set the narrative direction and editorial tone across content output
•    Develop story ideas, series formats and narrative concepts
•    Ensure all content meets a high standard of story craft and journalistic credibility

Oversee storytelling across formats including: 

•    Long-form YouTube series
•    Short-form social video
•    Podcast series
•    Editorial articles and long-read features
•    Photography and stills shoots
•    Multi-platform storytelling campaigns
 
Story Development 

•    Identify compelling human, cultural and technological stories within the automotive space
•    Develop story arcs, narrative structures and series formats
•    Work with creative conceptors, writers, filmmakers, photographers and producers to shape stories from concept to delivery
 
Creative & Production Collaboration 

•    Partner with creative directors, strategists and production teams
•    Guide scripting, treatments and editorial frameworks
•    Provide creative direction during development and production
•    Maintain quality and narrative consistency across channels
•    Collaborate with Social Creatives to bring stories to life on social platforms

Brand & Audience Alignment 

•    Balance editorial integrity with brand communication
•    Ensure stories resonate with audiences while supporting brand objectives
•    Help define the client’s voice and storytelling identity

WHO YOU ARE

We are open to candidates from a variety of storytelling disciplines, including: 

•    Documentary film or television
•    Editorial publishing / magazines
•    Digital media or long-form journalism
•    Entertainment development
•    Branded content studios
 
Experience 

•    Experience developing long-form storytelling or documentary content
•    Strong editorial instincts and story development skills
•    Experience overseeing multi-platform content
•    Ability to work across video, audio, written and visual storytelling
•    Comfortable shaping narratives that balance editorial authenticity with brand messaging
 
Personal Qualities
 
•    A natural storyteller
•    Curious and culturally aware
•    Strong editorial judgement
•    Collaborative and comfortable leading creative teams
•    Passion for storytelling in emerging media formats
•    Bi-lingual – German and English required
 
Bonus 

•    Interest in automotive culture, innovation or mobility
•    Experience with YouTube formats or documentary series
•    Experience working with brands or branded content

WHAT TO EXPECT

• Exposure to senior global clients.
• Working in an international and integrated team with top talents from different fields.
• Plenty of opportunities to create big ideas, for big projects, with big impact.
• Flexibility to work remotely: 2-3 days in the office per week, and the ability to work from home, the north pole or somewhere warmer for up to on month each year. We encourage warmer.
• Structured onboarding, development & tools (Groove-In Buddy, Feedback talks, state of the art IT Equipment and more)
• 28 days holiday excluding BH and your birthday off.
• A working environment that ensures fair and equal opportunities for all. We live and support diversity, openness and mutual respect and welcome new colleagues - regardless of nationality, ethnicity, origin, religion, age, gender, gender identity and sexual orientation. You should too. It’s the 21st century.

Is it a Match?

Apply now!
We'd love to hear from you even if you do not fully meet all requirements listed above. Get in touch.