My client is investing 300m USD in a new plant and is producing:
- Citrus concentrates (orange, lemon, grapefruit).
- Tomato concentrates (targeting EU importers who rely on Italy/Spain).
- Multi-fruit purées (mango, guava, strawberry, tropical blends).
- Cloudy juice concentrates (first plant of its kind in the Middle East).
- IQF frozen fruits & vegetables (strawberries, broccoli, beans, artichokes).
- Freeze-dried fruits & vegetables (for supplements, functional foods).
My client serves global B2B clients across the food, beverage, retail, and private label sectors, with a strong export focus on North America, Europe, Asia, and the GCC region:
1. Blending houses:
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Use fruit purées, citrus & tomato concentrates, multi-fruit blends, and cloudy juice concentrates.
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Supported with orange pulp cells, citrus aroma essences, and cold-extracted oils for flavor depth.
2. Food & beverage processors:
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Receive nutrient-rich purées, concentrates, IQF frozen vegetables, freeze-dried strawberries, and citrus oils.
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Products engineered for efficient production and consistent quality
3. Retail & food service sectors:
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Ready-to-use products like IQF frozen vegetables, freeze-dried fruits, and NFC orange juice.
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Designed for convenience, eco-consciousness, and superior quality.
4. Private label manufacturers:
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Tailored solutions with fruit purées, IQF fruits/vegetables, freeze-dried products.
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Flexible formats and packaging to help brands stand out in competitive markets
Our Markets are
North America – targeting beverage companies and private label brands.
Europe – competing with Spain, Italy, and Germany in citrus and tomato concentrates.
Asia – supplying tropical fruit purées and freeze-dried products.
GCC region (Middle East) – strong demand for juice concentrates and frozen produce
We are looking here only for an experienced Sales Manager of citrus, and multi‑fruit products B2B.
- Please explain in your cover letter your experience like Nr. of Customers, turnover etc. please be creative.
European Sales Manager Orange Concetrates B2B m/f/d
The Role
We are seeking a Sales Manager to drive revenue growth, expand market presence, and build long‑term client relationships across regional and international marketsi
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Location: Home Office, Europe | Department: Commercial | Frequent International Travel or Cairo based
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Our client is a trusted name in the agri‑food industry, specializing in the production and export of tomato paste, citrus, and multi‑fruit products. With a strong base in Egypt and a growing presence across international markets, Our customer combines quality, innovation, and sustainability to deliver products that meet the highest global standards.
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the mission is to provide customers with sustainable, high‑value food solutions while fostering long‑term partnerships built on reliability and transparency. By integrating modern production practices with deep agricultural expertise,
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our client ensures that every product reflects our commitment to food safety, environmental responsibility, and customer satisfaction.
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Operating at the intersection of tradition and innovation, o continues to expand its footprint in Europe and beyond, offering career opportunities for professionals who want to contribute to the growth of a company that values excellence, sustainability, and global collaboration.
Tasks
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Manage and grow key accounts in the tomato paste category
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Identify and acquire new customers using market research and competitive insights
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Develop and execute tailored sales strategies aligned with market trends and company goals
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Negotiate contracts, pricing, and terms in compliance with company policies
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Collaborate cross‑functionally with Finance, Marketing, Supply Chain, Manufacturing, and Quality teams
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Ensure compliance with food safety, labeling, and sustainability certifications
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Monitor account metrics, anticipate risks, and proactively resolve challenges
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Represent us in international markets, navigating cultural differences and regulatory requirements
Requirements
🎓 Bachelor’s degree in Business, Marketing, Sales, Agriculture, Food Science, or related field (MBA is a plus)
📈 7+ years in international sales, including 2+ years in account management
🌱 Proven experience in the agri‑food industry (B2B environment), ideally tomato paste or processed foods
💡 Strong market analysis, account management, and data‑driven decision‑making skills
🛠️ Proficiency in CRM systems and sales tools
🌍 Cultural awareness and adaptability in international markets
💬 Fluent in English (additional languages are a plus)
✈️ Willingness to travel internationally