Senior Product Marketing & GTM Manager, Edge Platform (Security & Delivery)

What You'll Do:

You will own the category narrative, market credibility, and go-to-market execution for the Edge Platform.

1. Category Narrative & Positioning

• Define and evolve the positioning and messaging for Gcore’s Edge Platform (Security & Delivery), including CDN, DDoS protection (L3/L4), application-layer security (WAF/WAAP), and edge compute (FastEdge)
• Develop a clear category narrative that unifies performance, protection, and compute at the edge
• Identify ICPs, personas, and key use cases across security, platform, and infrastructure buyers
• Articulate competitive differentiation vs legacy vendors and hyperscalers
• Ensure consistency of messaging across all customer-facing materials

2. Proof, Validation & Market Credibility

• Collaborate closely with the Analyst Relations function to support briefings, inquiries, and ongoing engagement
• Contribute to participation in key industry reports and evaluations (content, positioning, preparation)
• Support the awards and recognition program (planning, submissions, amplification)
• Establish and scale a customer proof program (case studies, references, peer reviews)
• Build and maintain a structured evidence base (metrics, use cases, customer outcomes)

3. GTM Execution: Launches & Enablement

• Lead end-to-end GTM for product launches in collaboration with Product, Sales, SE, and Marketing teams
• Define launch strategy, packaging, and positioning inputs
• Drive field readiness: sales enablement materials (decks, one-pagers, battlecards) and training
• Support strategic deals with positioning, competitive insights, and tailored messaging
• Ensure consistent execution across all go-to-market channels

4. Market Presence, Content & Influence

• Secure presence in industry media through articles, commentary, and contributed content
• Collaborate with internal SMEs (Product, Security, Engineering) to create high-quality technical and thought leadership content
• Build and manage an influencer/creator program (including technical reviewers and YouTube)
• Drive distribution and amplification of key narratives, launches, and proof points

Success in this role

Success is defined by your ability to establish a credible market position, build scalable go-to-market execution, and contribute to measurable growth of the Edge Platform.

• Contribute to building a 7-figure € pipeline by 2027
• Demonstrate clear growth and market traction in 2026
• Establish a structured GTM plan for H2 2026
• Define and validate clear positioning and category narrative
• Contribute to building a scalable analyst relations, awards, and customer proof program for 2027 in collaboration with the dedicated Analyst Relations function
• Identify high-potential segments and repeatable use cases for scaling