Senior Category Manager (Beauty)

About us 

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. 

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.  

About the role 

As our Senior Category Manager, with the support of the Beauty Lead, you will: 

• Delivering integrated marketing and commercial strategies for the Beauty category in DACH, driving sales growth and ensuring all brand messaging aligns with Dyson’s positioning across every channel.Managing the category P&L, ensuring shrewd investment and driving proactive efficiencies. 

• Support the Beauty Lead on NPD launches for consumers, coordinating various work streams and ensuring timely execution.  

• Develop brand communications strategy, ensuring clear brand differentiation and superiority. 

• Develop and execute marketing plans within the category to drive sales growth, share gains, and enhance brand attributes specifically in the Beauty Category.  Collaborate with cross-functional teams to ensure effective media translation of category vision. 

• Build effective relationships with PR, Communications, and sales teams for integrated marketing efforts. 

• Leading special projects and cross-functional initiatives to drive category leadership and embed Dyson’s values.    

• Shape plans and strategies for the local market business to unlock advocacy among the professional community.   

• Set clear and measurable Key Performance Indicators (KPIs) to track success and identify areas for improvement.   

About you 

To succeed in the role, we expect you to have: 

• German native level

• At least 6 years of solid marketing background with management-level experience. 

• Strong experience in brand and category management. 

• Strong knowledge of traditional and digital media. 

• Line management experience is essential. 

• Ability to engage, motivate, and lead teams effectively. 

• Strong analytical and strategic planning skills. 

• Creative thinker with effective presentation abilities. 

• Demonstrated senior team leadership skills. 

• Ability to influence at all levels of the organization. 

• Diligent, approachable, and supportive demeanour 

Working policy 

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. 

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.