The Sr. Marketing Data Analyst will be responsible to develop world-class marketing analytics that power the marketing team to make informed, insight driven decisions. They will partner with our data engineers, product data and business intelligence teams to create the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools. Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization. They are also responsible to build and champion the framework and methodology for efficient marketing data analysis.
You Will:
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Understand common challenges in data structures and strategies to build data products that are stable, scalable, and performant
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Lead data quality issue analysis and resolution action plans and governance
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Work collaboratively and develop relationships with Marketing stakeholder groups to understand business objectives and build data solutions that meet these needs
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Provides thought leadership for complex problems requiring a data science approach
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Build scalable dashboards for key marketing KPIs, budget and ROI analysis
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Drive insight generation and explain the impact of these insights to key business stakeholders.
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Receive and conduct ad-hoc data analysis and reporting requests that require data blending from multiple data sources
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Structure and present analyses to executives and other key stakeholders