Your mission
As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.
We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.
The Website Growth Manager** **will own the end-to-end website and conversion layer, ensuring that:
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High-intent demand is properly captured and converted.
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The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions.
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Digital experiences are continuously optimized to drive pipeline and revenue.
This role goes beyond website management — it is a conversion engineering role at the core of our growth system.
In this role you will
**1. Own Website as a Revenue Conversion Engine
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Own the performance of the website across: Traffic → lead → pipeline conversion, direct and organic channels (core pipeline source).
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Continuously optimize: Conversion rates, user journeys, page performance.
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Ensure the website is: Fast, scalable, and technically sound and structured for conversion, not just information.
**2. Build & Optimize SMB PLG Conversion Flows
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Own the website layer of the PLG motion for small SMBs.
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Partner with Product Marketing and Product to: Define value proposition and conversion flows.
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Continuously improve: Signup conversion rates, activation rates & funnel drop-off points.
**3. Enable ABM & Mid-Market / Enterprise Conversion
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Build and manage advanced website experiences for ABM: Personalized landing pages, account-specific experiences, dynamic content based on: Industry, segment & campaign.
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Support Demand Gen and Sales in: Target account engagement & campaign-specific conversion flows.
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Ensure the website supports higher-complexity buying journeys
**4. Drive End-to-End Conversion Optimization (CRO)
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Own CRO strategy and execution across: Landing pages, core website pages, forms and conversion paths.
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Run structured experiments: A/B testing, messaging variations & UX/UI changes.
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Work closely with: Digital Lead (traffic + campaigns), PMM (messaging) & Brand (creative).
**5. Own Website Infrastructure & Technical Execution
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Manage and improve: CMS (e.g. Webflow, HubSpot, etc.), Integrations with CRM and marketing tools & tracking and event instrumentation.
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Ensure: Clean data capture, reliable tracking across the funnel & scalability for campaigns and experiments.
6. Partner with GTM Ops on Data & Funnel Visibility
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Ensure accurate tracking of: Conversion rates across stages, source-to-pipeline performance, user journeys and behavior.
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Help identify: Funnel bottlenecks, drop-off points & high-intent signals.
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Support data-driven optimization decisions.
**7. Support Global Demand Gen Execution
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Enable regional Demand Gen teams with: Campaign landing pages, conversion flows & localization support.
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Ensure:Consistency across regions & ability to move fast on campaigns.
What you need to be successful
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4–7+ years in growth, web, or CRO-focused roles in B2B SaaS.
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Strong hands-on experience with: Website management, conversion rate optimization & A/B testing frameworks.
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Experience working with: Marketing automation / CRM systems & analytics tools (GA, Mixpanel, etc.).
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Strong technical and analytical mindset.
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High ownership, focused on revenue impact, not just UX
Bonus
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Experience with: PLG or self-serve funnels, ABM or personalized web experiences and front-end development (HTML/CSS/JS).
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Experience in multi-region setups.
What’s in it for you?
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**Grow fast: **Join Europe’s leading workplace management software company and accelerate your career development.
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Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
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**Team “Bursts”: **Unlimited opportunities to collaborate with your team in person.
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**Home office support: **Financial contribution to set up a comfortable, productive home office.
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Learning & development: Annual budget for coaching, certifications, and conferences.
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**Hub visit: **Yearly sponsored trip to one of our hubs.
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**Generous annual leave: **Plenty of time off to recharge.
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Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.