Your mission
As part of
deskbird, a fast-growing workplace tech company backed by a
$23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.
We are building a
revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.
The Website Growth Manager
will own the end-to-end website and conversion layer, ensuring that:
- High-intent demand is properly captured and converted.
- The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions.
- Digital experiences are continuously optimized to drive pipeline and revenue.
This role goes beyond website management — it is a
conversion engineering role at the core of our growth system.
In this role you will
1. Own Website as a Revenue Conversion Engine
- Own the performance of the website across: Traffic → lead → pipeline conversion, direct and organic channels (core pipeline source).
- Continuously optimize: Conversion rates, user journeys, page performance.
- Ensure the website is: Fast, scalable, and technically sound and structured for conversion, not just information.
2. Build & Optimize SMB PLG Conversion Flows
- Own the website layer of the PLG motion for small SMBs.
- Partner with Product Marketing and Product to: Define value proposition and conversion flows.
- Continuously improve: Signup conversion rates, activation rates & funnel drop-off points.
3. Enable ABM & Mid-Market / Enterprise Conversion
- Build and manage advanced website experiences for ABM: Personalized landing pages, account-specific experiences, dynamic content based on: Industry, segment & campaign.
- Support Demand Gen and Sales in: Target account engagement & campaign-specific conversion flows.
- Ensure the website supports higher-complexity buying journeys
4. Drive End-to-End Conversion Optimization (CRO)
- Own CRO strategy and execution across: Landing pages, core website pages, forms and conversion paths.
- Run structured experiments: A/B testing, messaging variations & UX/UI changes.
- Work closely with: Digital Lead (traffic + campaigns), PMM (messaging) & Brand (creative).
5. Own Website Infrastructure & Technical Execution
- Manage and improve: CMS (e.g. Webflow, HubSpot, etc.), Integrations with CRM and marketing tools & tracking and event instrumentation.
- Ensure: Clean data capture, reliable tracking across the funnel & scalability for campaigns and experiments.
6. Partner with GTM Ops on Data & Funnel Visibility- Ensure accurate tracking of: Conversion rates across stages, source-to-pipeline performance, user journeys and behavior.
- Help identify: Funnel bottlenecks, drop-off points & high-intent signals.
- Support data-driven optimization decisions.
7. Support Global Demand Gen Execution
- Enable regional Demand Gen teams with: Campaign landing pages, conversion flows & localization support.
- Ensure:Consistency across regions & ability to move fast on campaigns.
What you need to be successful
- 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS.
- Strong hands-on experience with: Website management, conversion rate optimization & A/B testing frameworks.
- Experience working with: Marketing automation / CRM systems & analytics tools (GA, Mixpanel, etc.).
- Strong technical and analytical mindset.
- High ownership, focused on revenue impact, not just UX
Bonus- Experience with: PLG or self-serve funnels, ABM or personalized web experiences and front-end development (HTML/CSS/JS).
- Experience in multi-region setups.
What’s in it for you?
- Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
- Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
- Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
- Home office support: Financial contribution to set up a comfortable, productive home office.
- Learning & development: Annual budget for coaching, certifications, and conferences.
- Hub visit: Yearly sponsored trip to one of our hubs.
- Generous annual leave: Plenty of time off to recharge.
- Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.