Your mission
We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.
The Website Growth & Platform Engineer will own the end-to-end website, conversion layer, and web platform infrastructure, ensuring that:
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High-intent demand is properly captured and converted
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The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions
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The platform is fast, scalable, and technically sound, not just managed, but continuously engineered
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Internal teams ship faster, with fewer manual steps and less friction
This role goes beyond website management. It is a conversion engineering role and platform ownership role at the core of our growth system. You will be hands-on in the code, in the data, and in the strategy.
This is a hands-on engineering role. You will build, not brief. If you rely on developers to ship, this role is not for you.
In this role you will
1. Own the Website as a Revenue Conversion Engine
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Own performance across: traffic to lead to pipeline conversion, direct and organic channels
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Continuously improve conversion rates, user journeys, and page performance
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Ensure the website is fast, technically sound, and structured for conversion, not just information
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Lead CMS migrations, re-platforming initiatives, and large-scale website refactors when needed
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Establish best practices around performance, reliability, accessibility, and maintainability
2. Build & Optimise SMB PLG Conversion Flows
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Own the website layer of the PLG motion for small SMBs
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Partner with Product Marketing and Product to define value proposition and conversion flows
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Design and build the landing to signup to activation journeys, including self-serve onboarding entry points
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Continuously improve signup conversion, activation rates, and funnel drop-off points
3. Enable ABM & Mid-Market / Enterprise Conversion
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Build and manage advanced website experiences for ABM: personalised landing pages, account-specific experiences, and dynamic content based on industry, segment, and campaign
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Support Demand Gen and Sales in target account engagement and campaign-specific conversion flows
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Ensure the website supports higher-complexity, longer buying journeys
4. Drive End-to-End Conversion Optimisation (CRO)
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Own CRO strategy and execution across landing pages, core website pages, forms, and conversion paths
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Run structured experiments: A/B tests, messaging variations, UX/UI changes, funnel optimisations
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Work closely with the Digital Lead (traffic and campaigns), PMM (messaging), and Brand (creative)
5. Own Website Infrastructure & Technical Execution
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Manage and evolve the CMS (e.g. Webflow, HubSpot CMS, or equivalent) and its integrations with CRM and marketing tools
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Ensure clean data capture, reliable tracking across the full funnel, and scalability for campaigns and experiments
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Own architecture decisions, data flows, and long-term platform direction
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Build internal tools and lightweight automations that replace manual workflows and reduce operational friction across GTM, content, and marketing teams
6. Partner with GTM Ops on Data & Funnel Visibility
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Ensure accurate tracking of conversion rates, source-to-pipeline performance, and user behaviour
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Help identify funnel bottlenecks, drop-off points, and high-intent signals
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Support data-driven optimisation decisions across the team
7. Support Global Demand Gen Execution
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Enable regional Demand Gen teams with campaign landing pages, conversion flows, and localisation support
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Ensure consistency across regions while moving fast on campaigns
What you need to be successful
What You Bring
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5 to 8+ years in growth engineering, web platform, or CRO-focused roles in B2B SaaS
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Strong hands-on experience with CMS platforms (Webflow, HubSpot CMS, or similar), conversion rate optimisation, and A/B testing frameworks
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Proven ability to lead platform migrations, refactors, and re-platforming efforts
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Experience with marketing automation, CRM systems, and analytics tools (GA4, Mixpanel, or similar)
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Comfortable owning architecture decisions and building for long-term scalability
Skills & Mindset
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Front-end to full-stack engineering capability: confident in HTML, CSS, and JavaScript as a baseline, with the ability to build complete solutions end-to-end without relying on engineering resource
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Strong technical and analytical mindset, equally at home building and analysing
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Systems thinker who understands how traffic, conversion, and pipeline connect, and where the leverage points are
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High ownership mindset, focused on revenue impact, not just UX aesthetics
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Product sense, able to translate user and team pain into well-designed technical systems
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Fast executor, able to ship, iterate, and improve continuously
Bonus
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Experience with PLG or self-serve funnels
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Experience with ABM or personalised web experiences
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Experience in multi-region, multi-language setups
What success looks like within 6 to 12 months
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Measurable improvement in website conversion rates, lead to pipeline conversion, and SMB self-serve conversion
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Fully optimised, scalable PLG entry flows
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High-performing ABM landing experiences live and running
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Legacy systems replaced by clean, modern, maintainable platforms
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Internal tooling removing manual steps for GTM and content teams
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Clear, reliable visibility into website-driven pipeline
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Continuous experimentation and measurable gains across the funnel
What’s in it for you?
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Attractive OTE: Competitive base plus variable, and meaningful stock options.
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Unlimited annual leave: Plenty of time off to recharge.
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A****nnual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
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Team “Bursts”: Opportunities to collaborate with your team in person.
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Home office support: Financial contribution to set up a comfortable, productive home office.
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Learning & development: Annual budget for coaching, certifications, and conferences.