Your mission
As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.
We are building a revenue-driven GTM organization with clear ownership of pipeline and ARR across regions and segments.
The **Director of Product Marketing **will own the core messaging, positioning, and monetization strategy of the company, ensuring that:
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We deeply understand our ICPs, personas, and buying behavior
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Our value proposition is clear, differentiated, and compelling
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Marketing, sales, and product speak the same language
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We maximize conversion across both sales-led and PLG (SMB) motions
This role connects **product, market, and revenue, **and plays a critical role in improving conversion, expansion, and overall GTM efficiency.
In this role you will
1. Define ICP, Personas & Market Segmentation
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Own and continuously refine:** **Ideal Customer Profiles, buyer personas and decision-making units, pain/gain frameworks & use cases by segment (SMB vs Mid-Market).
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Ensure all GTM teams operate with a shared understanding of the customer.
**2. Own Messaging & Positioning
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Define and evolve: Core value proposition, product positioning, competitive differentiation, narrative by segment and market.
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Translate product features into: Clear business value, tangible outcomes & compelling storytelling.
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Ensure consistency across: Marketing campaigns, sales conversations, website and product surfaces.
3. Own Sales Messaging & Enablement Content
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Own the content and frameworks behind enablement: Pitch narratives and talk tracks, objection handling frameworks, competitive battlecards & value-based selling frameworks.
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Partner with GTM Ops Enablement to: Translate content into structured enablement programs & ensure consistent rollout and adoption.
4. Own SMB PLG Conversion (Website-Led Motion)
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Own the direct conversion strategy for small SMBs (e.g. video from our last summit).
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**Team “Bursts”: **Unlimited opportunities to collaborate with your team in person.
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**Home office support: **Financial contribution to set up a comfortable, productive home office.
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Learning & development: Annual budget for coaching, certifications, and conferences.
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**Hub visit: **Yearly sponsored trip to one of our hubs.
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**Generous annual leave: **Plenty of time off to recharge.
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Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.