Your mission
As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.
We are building a modern, revenue-driven GTM organization where brand is a core driver of long-term demand, efficiency, and market leadership.
The **Director of Brand **will own the global brand strategy and execution, ensuring that:
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We build a strong, differentiated presence in our core markets.
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Brand contributes meaningfully to pipeline and ARR over time.
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Messaging and creative are consistent, compelling, and scalable.
This role sits at the intersection of **strategy, storytelling, and growth, **elevating brand from a support function to a strategic revenue lever.
In this role you will
1. Define and Own Global Brand Strategy
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Define and evolve the company’s: Brand positioning, narrative, tone of voice, visual identity.
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Ensure clear differentiation in a competitive market.
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Translate product and value proposition into a compelling, scalable story.
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Partner closely with Product Marketing to align: Messaging, ICP understanding & value propositions.
2. Build Brand as a Demand Multiplier
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Develop brand initiatives that support: Pipeline generation, market awareness & category positioning.
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Ensure brand contributes to: Organic pipeline growth, conversion improvement across channels & reduced CAC over time.
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Work closely with Demand Gen to: Amplify campaigns & align brand and performance efforts.
**3. Own Organic Growth Channels
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Own strategy and execution for: SEO / AEO, organic social (LinkedIn, etc.), content distribution & PR and thought leadership.
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Build a strong, consistent organic presence across markets.
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Ensure content is: High-quality, consistent & aligned with brand and demand strategy.
**4. Lead Creative & Content Excellence
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Own all creative output: Design, video, campaign assets & website visual identity.
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Ensure: High-quality, modern, consistency across all touchpoints & strong storytelling across formats.
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Manage and develop: Designers, content creators & external agencies (if needed).
**5. Measure Brand Impact (Beyond Vanity Metrics)
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Define and track: Brand awareness (search volume, direct traffic, share of voice), organic pipeline contribution, content performance & engagement quality.
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Partner with GTM Ops to: Connect brand efforts to pipeline and revenue over time & build a more holistic view of attribution.
What you need to be successful
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8–12+ years in brand, content, or marketing leadership roles (B2B SaaS preferred).
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Proven experience building or scaling a brand in a growth-stage company.
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Experience with SEO / content-led growth.
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Strong understanding of how brand supports demand generation and revenue.
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Experience managing creative and content teams.
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Strategic thinker with strong storytelling ability.
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Ability to connect brand to business outcomes (not just awareness).
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Hands-on enough to guide execution, not just set direction.
Bonus
What’s in it for you?
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**Grow fast: **Join Europe’s leading workplace management software company and accelerate your career development.
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Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
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**Team “Bursts”: **Unlimited opportunities to collaborate with your team in person.
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**Home office support: **Financial contribution to set up a comfortable, productive home office.
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Learning & development: Annual budget for coaching, certifications, and conferences.
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**Hub visit: **Yearly sponsored trip to one of our hubs.
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**Generous annual leave: **Plenty of time off to recharge.
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Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.