Your mission
We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets.
The Demand Generation Manager for France & Southern Europe will own the end-to-end pipeline generation strategy and execution for the region.
This role is responsible for:
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Driving pipeline and revenue growth in France & Southern Europe
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Leading all regional demand initiatives (ABM, field, campaigns)
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Acting as the central orchestrator of GTM efforts in the region
This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership.
This is a hybrid role based out of our Paris hub.
In this role you will
1. Own Regional Pipeline & ARR Targets
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Own pipeline generation targets for France & Southern Europe (in close alignment with Sales)
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Be accountable for: Pipeline volume and quality & contribution to ARR.
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Translate global strategy into a clear regional plan.
**2. Lead Regional GTM Strategy & Execution
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Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
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Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.
**3. Act as the GTM Orchestrator for DACH
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Work as one team with: Regional Sales & BDRs.
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Align on: Target accounts, campaign priorities & pipeline gaps.
**4. Execute Hands-On Across Channels
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Plan and run events (from concept to execution).
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Build and launch campaigns.
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Write campaign messaging and landing page content.
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Set up and manage campaign assets (with support where needed).
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From strategy to execution - you are expected to operate end-to-end.
**5. Drive ABM & Upmarket Motion
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Partner with Sales and BDRs on: Target account selection & account-level strategies.
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Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.
**6. Measure & Optimize Performance
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Track: Pipeline generated, conversion rates & campaign ROI.
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Continuously optimize: Channel mix, messaging & execution.
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Partner with GTM Ops to ensure: Clean tracking & clear attribution.
What you need to be successful
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Must be located in France
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Native French + strong English
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**5–8+ **years in B2B SaaS demand generation / growth roles
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Deep understanding of the DACH market
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Strong experience in: Field marketing (events), ABM & campaign execution.
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Experience working closely with sales teams.
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High ownership (thinks like a GM of the region).
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Strong executor (able to get things done independently)
What Success Looks Like within 6–12 months:
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Strong, predictable pipeline generation in France & Southern Europe (or at least France)
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High alignment between marketing, BDR, and sales
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Effective ABM and field motion driving upmarket growth
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Measurable contribution to ARR
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Clear visibility into what works and scales
What’s in it for you?
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Attractive OTE: Competitive base plus variable, and meaningful stock options.
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Unlimited annual leave: Plenty of time off to recharge.
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A****nnual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
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Team “Bursts”: Opportunities to collaborate with your team in person.
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Home office support: Financial contribution to set up a comfortable, productive home office.
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Learning & development: Annual budget for coaching, certifications, and conferences.