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Optimize conversion rate, average order value (AOV), and assortment breadth to ensure a seamless and engaging shopping experience for users.
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Own the assortment onboarding process by providing partners with clear templates and detailed guidance on their usage.
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Review and refine new partners' assortment files before bringing them live, ensuring accuracy and completeness.
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Create and maintain the category tree, ensuring proper classification and seamless functionality across all stores.
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Conduct assortment gap analysis and competitor benchmarking, including tracking no-result searches and analyzing competitor offerings.
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Use SQL and BI tools (e.g. Looker) to analyze performance, build reports, and support data-driven decisions across assortment and conversion topics.
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Ensure high-potential and top-selling products are easily discoverable through search, categories, and personalized recommendations.
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Monitor product availability continuously, working with partners to reduce out-of-stock rates and improve replacement efficiency.
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Use conversion funnel analysis to identify missing or underperforming products and recommend optimizations.
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Collaborate with grocery partners to enhance product images, descriptions, and attributes, driving better engagement and conversion.
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Align assortment, pricing, and promotions with seasonal trends, local market preferences, and demand fluctuations.
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Regularly meet with partners’ category management teams (especially top partners) to review conversion rate and basket size trends.
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Expand and improve product selection by working closely with retail partners and introducing exclusive products, bundles and promo-packs.
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Ensure the availability of niche and specialty items to cater to diverse customer needs and enhance the platform’s appeal.
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Conduct routine “Walk the Store” audits to identify errors or improvement opportunities.
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Manage and optimize catalog tools, ensuring accuracy and efficiency in product listings.