**THE ROLE **
We are seeking an experienced and strategically minded Influencer Marketing & PR Manager to lead and execute earned advocacy strategies for Burberry Beauty.
This role sits at the intersection of influence marketing, PR, culture, and storytelling, with a strong focus on elevating brand desirability, awareness, and engagement through innovative influencer programs, media relations, and 360° activations.
The successful candidate will bring strong leadership, deep expertise in beauty and luxury communications, and a proven ability to manage complex global–local ecosystems in a fast‑paced, international environment.
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**KEY RESPONSABILITIES **
Influencer Marketing & PR Strategy
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Define and implement comprehensive Influencer Marketing & PR strategies aligned with brand positioning, global priorities, and local market needs.
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Develop and roll out global IM/PR guidelines, toolkits, and best practices across fragrance, makeup and KCPs, to maximize consistency, impact, and scalability across markets.
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Ensure strong alignment with Global Marketing, Digital, Media, DTC, Commercial and Licensor’s teams to deliver fully integrated 360° plans.
Influencer & Talent Partnerships
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Lead the execution of paid and earned influencer campaigns, including briefing, content supervision, approvals with fashion house and coordination with the markets.
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Oversee influencer seeding, gifting, and mailer programs across launches and always-on initiatives, ensuring strong storytelling and brand desirability.
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Manage campaign talents press days, interviews, public appearances, and shoots.
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Press & Media Relations
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Collaborate with markets to build and nurture strong relationships with key media (print, digital, social, lifestyle, beauty, and culture) to secure high‑quality coverage.
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Develop global communication assets and messaging while strictly respecting brand guidelines and tone of voice (press materials, press kits, launches, interviews, etc.)
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Events & Brand Activations
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Conceptualize and lead Global and Local press and influencer events (launch events, masterclasses, experiential activations, local activations etc), ensuring flawless execution and high content value.
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Collaborate with agencies and internal stakeholders to deliver impactful experiences.
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Leadership & Coordination
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Act as a key point of contact for local markets, supporting execution, sharing best practices, and ensuring strategic consistency.
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Maintain and strengthen relationships with licensor headquarters, ensuring continuous communication and alignment of all programs with the licensor’s global direction.
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Coordinate closely with external agencies, production partners, and suppliers.
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Manage and mentor IM/PR team members, fostering a collaborative, creative, and high‑performance culture.
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Oversee day-to-day budget management.
Performance, Insights & Budgeting
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Track, analyze, and report on PR and influencer performance (coverage, reach, engagement, SOV, ROI), identifying key insights to continuously refine brand strategy.
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Translate results into actionable insights to continuously improve strategies and execution.
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Manage budgets and forecasts with accuracy and accountability.
PROFILE & EXPERIENCE
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8–10 years of experience in Influencer Marketing, Public Relations, and Communications, ideally within beauty, luxury, fashion, or lifestyle.
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Strong understanding of the global beauty ecosystem, social platforms (TikTok, Instagram, YouTube), creator culture, and emerging trends.
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Proven ability to manage multi‑market, high‑visibility campaigns and senior‑level stakeholders.
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Demonstrated experience managing agencies, budgets, and complex projects.
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Excellent storytelling, writing, and relationship‑building skills.
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Strategic thinker with strong cultural sensitivity and operational execution skills.
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Highly organized, detail‑oriented, and results‑driven.
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Natural leader with strong interpersonal and communication skills.
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Comfortable working in fast‑moving, international environments.
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Master’s degree (Business, Marketing, Communications, Luxury or equivalent).
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Digital, social, influencer‑specific training or APAC landscape knowledge is a plus.
Why Join Coty
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Work on a portfolio of iconic global beauty brands.
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Evolve in an international, diverse, and creative environment.
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Be empowered to shape earned advocacy strategies at scale.
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Thrive in a culture rooted in fearless kindness, excellence, and innovation.